Ghurka knew its leather bags and accessories for men were second-to-none in craftsmanship and style. To ensure that men across America had access to their timeless looks, Ghurka needed a superb SEO campaign. They hired the firm they knew had a proven track record in organic search: Wpromote.

Ghurka’s Business Goals:

  • Successfully migrate site to new CMS while ensuring no traffic or rankings were lost and incorporating technical improvements throughout.
  • Rank for industry keywords and better compete with major competitors.


SEO Friendly Sites Bring In More Traffic.

Proper site migration began with making the site SEO friendly. Wpromote consulted with Ghurka on optimizing all on-page elements. Drawing on our wealth of organic search experience, we ensured that Ghurka’s transition to a new CMS was seamless, with no loss in existing rankings or organic traffic.

Quality Off-Site Content Will Grow A Site’s Rankings.

Off-site SEO efforts were made to hugely grow brand awareness. Link bait opportunities were leveraged, resulting in more quality, authoritative backlinks. These helped the site rank higher for competitive keywords and beat out difficult competitors.

Optimized Landing Pages Help Increase Conversions.

Finally, Wpromote fully optimized Ghurka’s new product launches by combining both off- and on-site SEO. Generating links back to new products while ensuring landing pages were fully optimized resulted in a leap in sales for all new products.


Major gains were experienced in keyword rankings after the site migration, and organic traffic improved by 50%. In addition, Ghurka experienced significant improvements across the board in all major KPI’s.

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing We look forward to speaking with you shortly.


The Wpromote Team

Become An Insider! Never Miss Our Industry-Leading Content

Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions and industry news.

  • Los Angeles HQ: 310.421.4844
  • Chicago: 312.690.7112
  • San Francisco: 415.423.1535
  • Melville: 631.719.7400
  • Dallas: 214.696.9600
  • Houston: 281.974.5569
  • Denver: 720.583.9064
  • NYC: 646.807.4074