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DISRUPT THE MARKETING PLAYBOOK
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SEPT 24 & 25
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LOS ANGELES | SEPT 24 & 25
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BRINGING GHURKA STYLE TO MEN ACROSS THE US WITH STRATEGIC SEO

Ghurka knew its leather bags and accessories for men were second-to-none in craftsmanship and style. To ensure that men across America had access to their timeless looks, Ghurka needed a superb SEO campaign. They hired the firm they knew had a proven track record in organic search: Wpromote.

Ghurka’s Business Goals:

  • Successfully migrate site to new CMS while ensuring no traffic or rankings were lost and incorporating technical improvements throughout.
  • Rank for industry keywords and better compete with major competitors.

WHAT WE DID

SEO Friendly Sites Bring In More Traffic.

Proper site migration began with making the site SEO friendly. Wpromote consulted with Ghurka on optimizing all on-page elements. Drawing on our wealth of organic search experience, we ensured that Ghurka’s transition to a new CMS was seamless, with no loss in existing rankings or organic traffic.

Quality Off-Site Content Will Grow A Site’s Rankings.

Off-site SEO efforts were made to hugely grow brand awareness. Link bait opportunities were leveraged, resulting in more quality, authoritative backlinks. These helped the site rank higher for competitive keywords and beat out difficult competitors.

Optimized Landing Pages Help Increase Conversions.

Finally, Wpromote fully optimized Ghurka’s new product launches by combining both off- and on-site SEO. Generating links back to new products while ensuring landing pages were fully optimized resulted in a leap in sales for all new products.

WHAT WE ACHIEVED

Major gains were experienced in keyword rankings after the site migration, and organic traffic improved by 50%. In addition, Ghurka experienced significant improvements across the board in all major KPI’s.

 
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