La Curacao, an Ecommerce home goods site based in Latin America, wanted focus on growth in El Salvador. For this, they needed a specialized campaign that would maintain their international presence while also growing regional market opportunities. Wpromote was the only firm for the job.
Wpromote began with in-depth research into Spanish-language and locally relevant keywords in El Salvador markets. On-site SEO elements were then implemented according to the keyword strategy developed from this research. For example, we added Spanish-language meta titles and descriptions to the site’s code and developed country-specific XML sitemaps.
Spanish-language content was developed to aid the off-site strategy according to local spanish language dialects in El Salvador, to ensure relevancy with the site's target audience. The on-site SEO elements were bolstered by a link building campaign rooted in engaging off-site SEO and digital PR initiatives, such as guest blogging and navigation links targeting Spanish-language Latin American websites.
Additionally, we consulted on major technical issues, such as improving site speed, enhancing the site's internal linking structure, and resolving canonicalization errors to improve the site's authority in search engines.
Huge increases in rankings, traffic, and revenue in the El Salvador market were achieved over six months. La Curacao even began to rank for Spanish-language keywords in the US.
Increase In Organic Search Traffic
Increase In Organic Search Transactions
Increase In Organic Search Revenue