Curacao knew their offering couldn’t be beat: great brands for great prices.
The home goods retailer, hoping to expand into global markets outside of the U.S., wanted to focus on growth in El Salvador. To do this, they knew they’d need a specialized campaign that would thoughtfully maintain an international presence while still aggressively growing regional market opportunities. They knew Wpromote was the only agency for the job.
Wpromote would need to meet two lofty goals
in order to maintain a clear brand focus and international site for Curacao while still successfully introducing the brand to a regional market: increasing organic search traffic and revenue through on-site optimizations, and growing Curacao’s rankings significantly for Spanish-language keywords.
We began with in-depth research into Spanish-language and locally relevant keywords
in El Salvador markets. Wpromote developed a comprehensive keyword strategy based on this research and used that strategy as the springboard for optimizing on-site SEO elements, such as Spanish-language meta titles and descriptions as well as country-specific XML sitemaps.