When it came to customer-focused content, Zenni Optical had two goals: find a straightforward and shareable way of answering questions on social media, and create content that fans would truly enjoy. Wpromote met both needs at once with a simple idea: a series of instructional yet entertaining infographics.

Zenni's Content Goals:

  • Create useful tools for answering everyday questions that customers could easily engage with.
  • Gain authority and create conversation around topics helpful to Zenni customers.
  • Utilize owned channels for content dissemination that would drive sales.


Focused On Topics That Were Both Helpful & Highly Shareable.

We started by researching opportunities for content creation that could have the dual purpose of being highly shareable through social media and also being customer service tools to help answer everyday questions.

Unique & Engaging Infographics Were Researched & Created.

After arriving at a series of topics that had the most potential, Wpromote’s creative team set about crafting what would become the art and copy of three infographics that would be released once a month over three months.

Email & Social Media Marketing Helped Distribute Content.

Once the design was finalized, Wpromote’s distribution, email, and social teams coordinated individual launch plans for each graphic. Through influencer outreach, social media dissemination, and email blasts, the infographics connected with a massive online audience and translated into incredible exposure and sales for the online eyewear manufacturer.


The strategy of continued, useful content production and amplification through infographics was a massive success. Zenni was able to establish authority with a whole new audience while engaging their existing customers with new and valuable information that created brand loyalty.

Thanks largely to Wpromote’s efforts, Zenni Optical is now at the forefront of the Ecommerce content marketing space.


Likes, Tweets, & Shares




tracked placements with links


total revenue

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing We look forward to speaking with you shortly.


The Wpromote Team

Become An Insider! Never Miss Our Industry-Leading Content

Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions and industry news.

  • Los Angeles HQ: 310.421.4844
  • Chicago: 312.690.7112
  • San Francisco: 415.423.1535
  • Melville: 631.719.7400
  • Dallas: 214.696.9600
  • Houston: 281.974.5569
  • Denver: 720.583.9064
  • NYC: 646.807.4074