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LOS ANGELES | SEPT 24 & 25
DISRUPT THE MARKETING PLAYBOOK
LOS ANGELES
SEPT 24 & 25
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Hotel & Bungalows
Santa Monica, CA
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LOS ANGELES | SEPT 24 & 25
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POP CULTURAL CONTENT MARKETING FOR BRICKHOUSE SECURITY

As an industry leader in the home security and hidden camera business, BrickHouse Security was looking for potentially controversial topics to delve into with content marketing. Wpromote set about creating content that would stay true to their business model and core audience while also tapping into a larger pop culture conversation.

BrickHouse Security’s Content Goals:

  • Create an immediate ROI while building long-term value with the content.
  • Increase overall traffic and growth through search and social media.

WHAT WE DID

Content Encouraged Conversation.

Our content strategy for BrickHouse involved fun, compelling, and lightly branded content that would get people to share and start a conversation. 

Researched Conversations Using Social Media Tools.

Utilizing social media listening tools, we researched the largest bubbles of conversation within a given time and bucketed them into two categories: so-called “real news” and “pop culture.” Our hypothesis was: in social media, real news is drowned out by meaningless pop culture, celebrity news, and gossip.

Pitted World News Against Celebrity Gossip.

The result: a playful infographic consisting of “tweet-offs,” pitting world news stories against celebrity gossip (e.g. Miley Cyrus’s twerking versus the war in Syria) as measured by Twitter references during specific time periods.

WHAT WE ACHIEVED

15,000 ENGAGEMENT EVENTS

Including 14,000 Facebook shares and 1,000 tweets.

SIGNIFICANT GROWTH IN ORGANIC REACH

With 100+ completely new and diverse organic, inbound links, plus rankings jumps in targeted, ROI-driving keywords.

INCREASED BRAND AWARENESS

And introduction to new audiences through earned media.

 
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