GROWING AWARENESS & REVENUE FOR BEERFIT THROUGH PAID SOCIAL

BeerFit is passionate about 3 things: Running. Charity. Beer. Tasked with substantially growing their lead database, social engagement, and following, Wpromote combined those passions with our unmatched paid social expertise to not only achieve, but exceed their goals – helping BeerFit to generate more revenue and ticket sales in the first 6 months of 2016 than in all of 2015.

BeerFit’s Business Goals:

  • Acquire new email addresses at an efficient and scalable rate, to increase ticket sales through email marketing.
  • Increase awareness and spread the BeerFit mission; make the most of each mile, and toast the journey every step of the way!

WHAT WE DID

Drawing from our work with similar clients, we began testing various ad and creative units at different points of the race sales cycle. We utilized video ads to kickstart awareness and strategically build and segment video view retargeting audiences.

Facebook’s lead gen ad units made it quick and easy for users to request info and cost efficient for BeerFit to acquire leads.

Next, we developed a “playbook” detailing which ad units and creative would run at each stage of the race sales cycle, and identified respective benchmarks and KPIs. Increased urgency was conveyed with strong CTAs leading up to price increase tiers.

Strategic creative on Facebook and Instagram was seeded with strict intention of garnering engagement and sharing.

While the strategy was applied to all event cities, we carefully tailored radius, interest, and behavioral targeting to each individual market. San Diego – Focused specifically on running/outdoors interests due to high levels of participation, as opposed to broader targeting in other locations Kansas City – Because there was another race in St. Louis, radius targeting did not exceed 50 miles to avoid crossover or over-saturation.

WHAT WE ACHIEVED

Results for the first six months of 2016 beat out previous efforts in all of 2015, and helped to propel the brand forward.

19,575

EMAILS COLLECTED AT LESS THAN $8 PER EMAIL

13,000

TICKETS SOLD IN THE 1st 6 months of 2016

10,750

page likes & over 132,000 post engagements

$750K

in revenue in the 1st 6 months of 2016

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

 
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