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RISE TO THE CHALLENGE

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Ready to Rise to the Challenge?

The big picture is more important now than ever, especially because it feels like there’s too much going on to take the time to consider it. We built the Challenger Series, Wpromote’s 5-part live virtual event series, so digital marketing leaders and future leaders can take an hour every month to stop, connect with industry leaders, and discuss the big ideas in marketing that you can’t afford to ignore.

It’s time to look forward. It’s time to make an impact on your business. It’s time to rise to the challenge.

  •  AUG 

    THE VISION:
    WHERE MARKETING IS GOING

  •  SEP 

    THE PIVOT:
    AGILE, HIGH VOLUME CREATIVE THAT PERFORMS

  •  OCT 

    THE CUSTOMER:
    EARN LIFETIME CUSTOMERS ON EVERY CHANNEL

  •  NOV 

    THE DATA:
    WHAT THE TESTING PROVES

  •  DEC 

    THE FORECAST:
    WHAT’S COMING IN 2021

Upcoming Live Virtual Events

We will host one Challenger Series live event each month, featuring a different set of big picture challenges facing marketers right now. Join the conversation with industry pros, brand experts, and channel masters for our live interactive panels and fireside chats each month.

Challenger Series - The Pivot

THURSday, SEPTEMBER 24th

Rise to the Challenge of…
The Pivot: Agile, High Volume Creative that Performs

11AM – 12PM PT  |  2PM – 3PM ET
Your brand is facing constantly evolving social channels, increasingly ad-savvy consumers, and the ever-changing array of Google search offerings. It’s time to make the change to a performance creative strategy. We’re bringing together powerhouse voices who are leading the charge, Carly Potock, Co-Founder of Canvas+Co, Elyse Slayton, Director of Marketing at Mizzen+Main, Janet Broll, DVP of Brand Marketing at Helzberg Diamonds, and Kevin Simonson, VP of Social at Wpromote, to find out how to ensure your business makes this crucial pivot effectively–and immediately.

Speakers:

THURSday, OCTOBER 15th

Rise to the Challenge of…
The Customer: Earn Lifetime Customers On Every Channel

11AM – 12PM PT  |  2PM – 3PM ET
People consume, view, and interact with marketing 24/7. That’s why you need to get creative and break free from the usual marketing playbook when it comes to customer connection, engagement, and acquisition. How do we leave our assumptions at the door and find new ways to use all of our data-driven insights to build strategies and campaigns that effectively speak to the needs of your customers and drive profitable growth? Join marketing leaders to explore new ideas about your brand’s relationship with its most important asset: your customers.

Speakers:

  • Marcus Collins, Marketing Professor and Co-Director of the Yaffe Digital Media Initiative, Ross School of Business, University of Michigan

  • Renee Halvorsen, VP of Marketing & Ecommerce, Marine Layer

  • Mike Mothner

    Mike Mothner, Founder & CEO, Wpromote (Moderator)

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Past Events On Demand

Missed part of the series? You can still take the time to consider big ideas: check out the full series so far, available on demand at your convenience. But don’t forget: you can still register to attend the next one live to get the full Challenger Series virtual experience.

Wpromote Challenger Series - No. 1 - The Vision

Wednesday, August 19th

Rise to the Challenge of…
The Vision: Where Marketing Is Going

Google’s Chief Evangelist Nicolas Darveau-Garneau shares his prediction: 5 years from now all of advertising will be digital. But when a machine is buying all of your ads programmatically, from social media posts to TV spots, what will spell the difference between success or failure in marketing? Join NDG and Wpromote CEO and Founder Mike Mothner to take a look around the corner at the three major areas you need to focus on today to not just execute but win.

WATCH NOW

#RISETOTHECHALLENGE

All Work and No Play? Not Our Style

One additional reason to join us live? We’ll be giving away a free two-night stay at the Fairmont Miramar Hotel & Bungalows in beautiful Santa Monica, CA for joining the live event conversation on social media using #risetothechallenge.

Big picture thinking deserves big-time rewards, after all.

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Questions About Challenger Series?

Contact Events Team

Don’t Forget To Connect

Want to make sure you’re still growing your network of forward-thinking digital marketers? Or maybe you’re just ready to continue the conversation beyond an hour every month. Either way, we’ve set up a LinkedIn group for you to meet, interact, and throw some big picture thinking into the world.

CONNECT WITH CHALLENGERS

  • Connect and Super Charge Your Network

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