Wienerschnitzel hot dogs

Case Study

Transforming Wienerschnitzel Into A Social Media Juggernaut

Through a creative contest campaign and strategic social promotion, Wienerschnitzel was able to increase brand awareness and achieve 3X more landing page views than ever before.

Their Story

Fast Food Favorites

Founded in 1961 by John Galardi with a single location in Southern California, Wienerschnitzel has grown to be the world’s largest hot dog chain serving more than 120 million hot dogs a year in over 11 states.


Reaching The Youth

Wienerschnitzel was already a globally beloved brand for making the world’s tastiest premium hot dogs, but they were struggling to build engagement and loyalty with a key target audience: youth. To reach out to new, younger audiences, the brand turned to Wpromote to help them get social.

Wienerschnitzel instagram posts

The Solution

#Wienercross Campaign

Wienerschnitzel, with Wpromote’s help, leveraged a partnership with Joe Gibbs Racing Mx for exciting motocross contest prizes, generating significant buzz and exposure.

Wpromote helped Wienerschnitzel develop their very first contest initiative, #Wienercross, to set the foundation for the kind of explosive social media growth the company was hoping to see.

  • Utilizing strategic social media advertising, outreach, and content implementation, we popularized the partnership, quickly growing the brand’s fanbase.
  • We simultaneously nurtured their email list through targeted influencer outreach and prize giveaways.
  • All contest assets were created, written, and designed by Wpromote’s in-house creative department, including landing page design, email design, social media profile updates, and social media advertising copy.
Wienerschnitzel social campaigns


In the first 3 months after #Wienercross was launched, Wpromote helped Wienerschnitzel gain a huge social media following. Wienerschnitzel enjoyed a remarkable surge in popularity with younger audiences and saw measurable gains in brand recognition across the web.

  • 10K New Email Signups
  • 1K+ Uses Of The Hashtag Across Social Media Channels
  • 15K+ Engagements Across Social Media Channels

Proof Is In The Numbers

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