Through a creative contest campaign and strategic social promotion, Wienerschnitzel was able to increase brand awareness and achieve 3X more landing page views than ever before.
Founded in 1961 by John Galardi with a single location in Southern California, Wienerschnitzel has grown to be the world’s largest hot dog chain serving more than 120 million hot dogs a year in over 11 states.
Wienerschnitzel was already a globally beloved brand for making the world’s tastiest premium hot dogs, but they were struggling to build engagement and loyalty with a key target audience: youth. To reach out to new, younger audiences, the brand turned to Wpromote to help them get social.
Wienerschnitzel, with Wpromote’s help, leveraged a partnership with Joe Gibbs Racing Mx for exciting motocross contest prizes, generating significant buzz and exposure.
Wpromote helped Wienerschnitzel develop their very first contest initiative, #Wienercross, to set the foundation for the kind of explosive social media growth the company was hoping to see.
In the first 3 months after #Wienercross was launched, Wpromote helped Wienerschnitzel gain a huge social media following. Wienerschnitzel enjoyed a remarkable surge in popularity with younger audiences and saw measurable gains in brand recognition across the web.