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Case Study

Driving Acquisition & Conversion in a Time of Global Crisis

ScanCafe partnered with Wpromote to reposition its business and pivot quickly in the face of the COVID-19 pandemic. By shifting ScanCafe’s content strategy to align with changing consumer behavior, we helped the brand achieve their most successful quarter in six years.

Their Story

Digitizing Memories with High-Quality Scanning Services

ScanCafe helps breathe life into memories by restoring, preserving, and digitizing old photos and videos—all from their state-of-the-art facility in Indianapolis, IN. As of 2020, they have saved over 175 million memories and counting. Their mission is to preserve the world’s most important memories with the most affordable and highest quality scanning service.

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  • “Wpromote’s unwavering focus on our business objectives helped us significantly outperform our plan in 2020 despite all of the unprecedented circumstances. It has truly been a huge advantage having them on our side.”

The Challenge

Acquiring New Customers Against All Odds

With fewer holidays and family-centered events in Q2 2020 to capitalize on, ScanCafe generally experiences a seasonal decline in performance, but the rise of COVID-19 and its resulting economic impact exacerbated the usual seasonal low. The marketing team had to act quickly despite unpromising early retail and ecommerce trends to capture as much demand as possible by focusing their efforts on site optimization and conversion.

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The Solution

Identifying & Taking Advantage of New Opportunities

As Wpromote observed increased online traffic due to stay-at-home orders, the team closely monitored and tracked trending organic and paid industry keywords. Our experts partnered with the ScanCafe team to optimize ScanCafe’s website content to target people searching for terms related to DIY, family activities, or spring cleaning, with the goal of capturing and converting new users.

In Q2 2020, Wpromote worked with ScanCafe to:

  • Optimize website content to be more conversion focused, turning new users into engaged customers
  • Shift content and messaging strategy to align with changing consumer behaviors and new expectations
  • Leverage organic and paid search insights to amplify content and achieve greater ROI

Channels + Services

Paid Search
SEO
Content Marketing

Driving Growth By Adapting to Customer Changes

By shifting ScanCafe’s content strategy to focus on organic and paid search keyword optimization and changing consumer trends, we helped the company drive customer growth, increase conversion rate, and generate more revenue despite the challenges posed by the pandemic. The result? The most successful quarter in six years.

 

Q2 2020 vs Q1 2020 – COVID

  • 29% Increase In New Users
  • 57% Increase In New User Transactions
  • 81% Increase In New User Revenue

Q2 2020 vs Q2 2019 – Seasonality

  • 47% Increase In New Users
  • 71% Increase In New User Transactions
  • 63% Increase In New User Revenue

Proof Is In The Numbers

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