Woman wearing head scarf

Case Study

Helping Headcovers Comfort Millions

Through a laser-focused Google Shopping approach with an entirely new campaign structure and an optimized product feed, Headcovers Unlimited was able to increase revenue over 480% in just two years.

Their Story

Carrying On The Mission

After Danielle Yates’ mother passed away, Danielle partnered with her husband, Keith Yates, to take up the company’s mantle and her mother’s dream. They wanted to carry on the Headcovers mission and share with the world her mother’s compassion and her gift for tasteful headwear, wigs, and scarves.


Scaling Growth

Danielle and Keith managed every aspect of the business on their own, from sourcing to sales. Worried they were losing market share and unable to dedicate time to a much-needed digital marketing campaign, they decided to turn to the experts.

Scarves hanging from shelf

The Solution

Optimizations & Implementations

Wpromote immediately stepped in to turn a laser focus on the digital efforts that would make Headcovers a success: Google Shopping.

  • An entirely new campaign structure was implemented.
  • The difficult-to-manage product feed was optimized.

These changes allowed the shopping campaign to be successfully scaled up for explosive growth, launching Headcovers from a small regional customer base to a nationally recognized brand.

Channels + Services

Google Shopping
Paid Media

Phone screens showing content and ads

Success For Survivors

Headcovers Unlimited began to rank nationally for their primary keywords and overtake competitors in the space. Their new, well-organized shopping campaign let customers easily find them, and a simultaneous content campaign made their site a destination and much-needed resource for cancer survivors all over the country.

  • 480% Growth In Shopping Revenue
  • 50%+ Digital Revenue Generated By Google Shopping
  • 500% Increase In Sales From Shopping Alone

Proof Is In The Numbers