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Paid Social Associate Director

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What We’re Looking For


Paid Social Associate Director

New York City, New York • Full Time

The Role

As an Associate Director of Social Media, you will be a key member of our department and agency leadership team, developing both talent and client-facing social media advertising strategies. You will focus on building simultaneous growth for your direct reports, your client book of business, and the agency. The Associate Director role is dynamic and requires candidates possess a sense of extreme ownership, boardroom presence, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are thoughtful and moving towards our goals at all times. In this role, you will have a voice in all day-to-day operations and the strategic direction of our team. 

*This position is not eligible for immigration sponsorship

**This position may be performed remotely anywhere within the United States except CO, HI, AK, NV, WA

#LI-SH1

You Will Be

  • Managing a team of 2-4 account managers by guiding social media strategy, identifying account opportunities and obstacles, and developing their overall skill set through real-time performance management and coaching. 
  • Managing a small book of enterprise level clients to maintain a close, in-the-know experience level with the changing social media landscape
  • Closely overseeing and facilitating the onboarding of new accounts in your direct reports’ books of business
  • Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship
  • Leading annual performance reviews and customized professional development plans for direct reports
  • Maintaining the ability to train account managers on all social media fundamentals, including media planning, campaign building & optimizing, reporting, testing, platform nuances, and data processing & analysis
  • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening, and conflict de-escalation
  • Continuously refining and updating our knowledge management infrastructure, including ongoing education materials, process, and materials for new hire onboarding
  • Leading social-related discussions and partake in internal or public speaking opportunities
  • Maintaining sufficient knowledge of core digital marketing channels, including paid search, SEO, content marketing, email marketing and programmatic
  • Assisting sales team on audits, decks, and pitches for prospective social media clients
  • Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as accounting or marketing
  • Report to Director or Senior Director of Social and other upper executives on key client service pillars: same-store growth, retention, new business and partnerships
  • Identify critical client/account issues and triage and/or escalate them to appropriate executives in a timely manner
  • Anticipating the needs of the Head of Social and other C-level leadership, and provide concise, actionable information on account opportunities, account obstacles, and direct reports
  • Testing and learning new strategies, features, and platforms and share findings with the social media department

You Must Have

  • 4-6 years of experience working in paid media advertising, comprising of media planning/buying in paid social within an agency/or in-house environment
  • Both performance marketing and brand planning experience required
  • Minimum of 1-2 years personnel management experience with direct input in career development, coaching and mentoring
  • Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook/IG (Ads, Business Manager), TwitterAds/Analytics, Linkedin, Pinterest, etc.)
  • Experienced with data analysis tools such as Google Analytics and Adobe Analytics
  • Working knowledge of Smartly and/or additional social automation tools
  • Strong working experience Google suite, Excel, Google Slides, Asana, etc.
  • Experience with creating paid social media customer acquisition campaigns for a diverse range of clients and verticals (Ecomm/retail and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Bachelors degree in Communications, Advertising, Marketing, Business Management or related discipline

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”

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