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Manager, Data Strategy

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What We’re Looking For


Manager, Data Strategy

Dallas, Texas • Full Time

The Role

As a Manager, Data Strategy, you will serve as the measurement specialist on a large client in the Streaming Media space. In this role, you will work closely with Technical Analytics Managers, Implementation Engineers, Data Analysts, and Visualization specialists to deliver a comprehensive digital marketing measurement strategy to this client. As part of this, you will partner with paid media leads internally, and directly with the client’s analytics team at both a strategic and tactical level. The ideal person is someone who can connect business goals to digital measurement outcomes and develop a framework that allows for scalable data portability, measurement, analysis, and visualization solutions.  

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year round, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship

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You Will Be

  • Working with internal stakeholders on all aspects of this client’s digital measurement strategy and envisioning the measurement maturity roadmap 
  • Working directly with the client as the face of the Digital Intelligence team and effectively communicating challenges and solutions
  • Defining and isolating new opportunities to advance the scope of tracking solutions and data utilization
  • Architecting new solutions as client goals adjust to industry trends
  • Keeping up with industry measurement trends & challenges (e.g. the scope of Apple’s AppTrackingTransparency policy) to brief senior leaders on the client’s team

You Must Have

  • 1-3 years of hands-on experience working inside of a Digital Analytics platform (e.g. Google or Adobe Analytics)
  • General knowledge of working within MMPs with a focus on digital marketing measurement solutions
  • Basic understanding of Adobe Launch (or similar Tag Management platform) and the ability to guide technical practitioners
  • Knowledge of data taxonomy governance in relation to visualization and analysis needs
  • The ability to effectively frame digital measurement problems for data analysts, as well as defining the utility of the outcome and what decisions can be made as a result 
  • Awareness of the wider Digital Marketing space, with a particular emphasis on Paid Media data portability
  • The ability to know your way around a spreadsheet – beyond simple data input, you’re well versed when it comes to detecting basic trends in the data
  • An understanding of connecting online and offline data sets
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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    Jenny Leddy
    Brand Director, Marketing

Interested In Wpromote Dallas?

Big things happen here! Yes, we work hard, but we play even bigger. Catch us in the community delivering food for Meals on Wheels, searching in scavenger hunts at the State Fair, playing pinball at the Cidercade, or cheering the Texas Rangers on at a ballgame. We also have fun with a bit of competition. Can you take on our Office Olympics champion for the longest plank, speed to victory in Mario Kart in our break room, or out craft our best holiday desk decorator? We’d love to see you join in the fun and try.

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