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Senior Programmatic Ad Operations Manager

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What We’re Looking For


Senior Programmatic Ad Operations Manager

Dallas, Texas • Full Time

The Role

We’re looking for a Senior Programmatic Ad Operations Manager to help launch, oversee, and directly manage trafficking requests for an enterprise entertainment advertiser within our programmatic division at the company. In this role, you will work alongside our Media Buyers, Media Planners, Client Service, and Data teams. You will be responsible for trafficking all programmatic digital creatives, setting up tags for performance tracking, wrapping tags, troubleshooting, and providing data reporting You will work alongside our offshore trafficking team to ensure all traffic needs are met. You will also work with the media team to ensure the campaign setup is complete and accurate prior to launch. Lastly, you will work with the Client Service Manager to ensure client assets are delivered to all necessary parties.

This position requires strong technical skills, the ability to work at a fast pace, and the ability to adapt to all needs of our clients. It will be a challenging role but there are many opportunities to learn and advance your skills. We encourage collaboration and an environment for new ideas to be brought to the table. 

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You Will Be

  • Organizing and managing media trafficking efforts; ensuring campaigns are properly configured and executed in a timely manner
  • Fielding and executing tagging requests for media-side and consulting-side tracking; collaborating with the Media & Analytics teams to ensure optimal data delivery
  • Collaborating with Media, Consulting, and Data teams to ensure quality in all operational logistics, reporting, data transfer, and technologies 
  • Managing clients to ensure accurate ad trafficking, contract fulfillment and quality control across multiple website properties
  • Tracking, measuring, analyzing and reporting on the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies
  • Be the main point of contact for technical issues related to ad functions and rich media/technology vendors
  • Organizing interdepartmental workflow to ensure all elements are handled according to process and schedule
  • Supporting our Programmatic Activation team to provide updates on missing assets for campaigns, campaign pacing, performance and optimization opportunities
  • Filling out trafficking sheets and requests for coordination with our offshore ad ops team 
  • QAing our offshore ad op team’s work and ensuring that it meets Wpromote’s standard prior to launch

You Must Have

  • 3-5 years of Ad Operations experience ideally at an Agency/Ad Tech company
  • Availability to work PST hours
  • Business-mindset with strong written and verbal communication skills
  • Experience with Google Marketing Platform and Campaign Manager 360 required
  • Working knowledge of Microsoft Excel including pivot tables and formulas
  • Familiarity with third-party tracking and monitoring tags, rich media vendors, and order management systems is a plus, including but not limited to, DCM, Sizmek, MOAT, IAS, DoubleVerify, Celtra rich media platform and Operative One etc.
  • Working knowledge of HTML, JavaScript, and Web debugging tools
  • Have a strong understanding of media planning and buying processes 
  • An obsession with attention to detail and a proven ability to solve problems
  • Excellent communication and organizational skills
  • Ability to deliver against multiple simultaneous tasks with excellence
  • Basic knowledge of media campaign KPIs, such as click-through rate, viewability, engagement rate etc.
  • Strong prioritization skills and accurately perform multiple tasks in a deadline-driven environment
  • Ability to adapt to an ever-changing set of team needs and be able to thrive in a fast past environment while meeting deadlines
*This position may be performed remotely anywhere within the United States except CO, OH, HI, AK, NV, WA

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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