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Manager, Data Strategy

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What We’re Looking For


Manager, Data Strategy

Miami, Florida • Full Time

The Role

We are looking for a Data Strategy expert to oversee enterprise client engagements on the Digital Intelligence team. At Wpromote, the Data Strategy team are evangelists for various measurement methods & solutions designed to provide insights that guide business decisions at both a strategic & tactical level. They are actively engaged with client decision-makers to set the tone & vision for measurement, acting as an evangelist for new solutions developed by our Marketing Science team. Additionally, they take an active role in educating & guiding clients on their decisions associated with Marketing Technology, Advertising Technology, Data Privacy (Both technical & legislative) as well as advanced data capture methods & audience identity solutions. 

In this role, you will report to the Associate Director, Data Strategy working in close collaboration with Data Analysts (Marketing Science) and Data Capture & Analytics Architects (Data Enablement). The ideal candidate for this role will have a strong grasp of the broader digital measurement ecosystem (trends, technologies & methodologies), understand the challenges associated with paid media buying (Paid Search, Paid Social, Programmatic, etc.),  the ability to define measurement challenges faced by enterprise digital marketing teams, be able to design solutions & define resources that can deliver best-in-class measurement solutions & insights that guide decision making.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year round, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship

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You Will Be

  • Working with internal stakeholders on all aspects of this client’s digital measurement strategy and envisioning the measurement maturity roadmap 
  • Working directly with the client as the face of the Digital Intelligence team and effectively communicating challenges and solutions
  • Defining and isolating new opportunities to advance the scope of tracking solutions and data utilization
  • Architecting new solutions as client goals adjust to industry trends
  • Keeping up with industry measurement trends & challenges (e.g. the scope of Apple’s AppTrackingTransparency policy) to brief senior leaders on the client’s team

You Must Have

  • 1-3 years of hands-on experience working inside of a Digital Analytics platform (e.g. Google or Adobe Analytics)
  • General knowledge of working within MMPs with a focus on digital marketing measurement solutions
  • Basic understanding of Adobe Launch (or similar Tag Management platform) and the ability to guide technical practitioners
  • Knowledge of data taxonomy governance in relation to visualization and analysis needs
  • The ability to effectively frame digital measurement problems for data analysts, as well as defining the utility of the outcome and what decisions can be made as a result 
  • Awareness of the wider Digital Marketing space, with a particular emphasis on Paid Media data portability
  • The ability to know your way around a spreadsheet – beyond simple data input, you’re well versed when it comes to detecting basic trends in the data
  • An understanding of connecting online and offline data sets

Nice To Have

  • Previous experience in a client-facing role at a performance marketing agency.
  • A strong public image within the Digital Marketing & Analytics community, and be involved in conversations focused on advancing Digital Measurement solutions.
  • Experience with measurement solutions utilized within other (non-digital marketing) industries.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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    Jenny Leddy
    Brand Director, Marketing

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Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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