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OTT/Converged TV Manager

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What We’re Looking For


OTT/Converged TV Manager

Los Angeles, CA • Full Time

The Role

We’re looking for a Manager, CTV/OTT to help launch and directly manage campaigns for a new Converged TV division within the company. You’ll manage paid media campaigns across programmatic and other various trading desks for CTV/OTT execution, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of industry, size and complexity that constantly challenge you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year-round, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

*If you reside in Colorado, please follow this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.

 

**This position may be performed remotely in most states within the US, with some exclusions

***This position is not eligible for immigration sponsorship

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You Will Be

  • Managing client CTV/OTT advertising campaigns, including strategy development, project management, report delivery, and client communication
  • Assisting with new business proposal creation and distribution
  • Managing publisher and vendor relationships as it relates to supply side partnerships and networks as well as the implementation and negotiation of those partnerships
  • Creating and managing a portfolio of accounts in The Trade Desk and other buying platforms including campaign creation, video ad trafficking, and optimization
  • Conducting industry, audience, and competitor research
  • Analyzing campaign results and adjusting strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve brand awareness KPIs and achieve maximum efficiency throughout the entire funnel all the way down to CPA/ROAS
  • Staying apprised of current and new DSP functionality or data products, then successfully deploying on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic and TV space

You Must Have

  • 2+ years in a hands-on role managing OTT campaigns at an agency, FMP/Social Ads API Platform, or DSP particularly in the TV space
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with video ad trafficking. Be a company expert on CTV/OTT media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns is a plus
  • Excellent verbal and written communication skills
  • Leadership experience and the initiative to grow a new position/team
  • Working knowledge of CTV/OTT, Online Video, YouTube, social and/or DSP partners, and external data or media providers (DV360, TTD, Xandr, Media Math, Videoamp, SambaTV, EDO, LiveRamp etc.)
  • Expertise in cross-channel and cross-device tracking, optimization, and attribution
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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    Jenny Leddy
    Brand Director, Marketing

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Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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