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Senior Director, Data & Analytics Strategy

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What We’re Looking For

Senior Director, Data & Analytics Strategy

New York City, New York • Full Time

The Role

We are looking for a seasoned Data & Analytics Strategy leader to oversee and guide our team working on enterprise client engagements. The Data & Analytics Strategy team acts as the central resource & lead for Digital Intelligence engagements with clients. This team combines their expertise across multiple facets of digital measurement & digital marketing with deep subject matter solutions experts across our Data Enablement & Marketing Science teams to define client measurement challenges, architect & deploy solutions, and guide clients towards incremental measurement maturity.

At Wpromote, the Data & Analytics Strategy team are evangelists for various measurement methods & solutions designed to provide insights that guide business decisions at both a strategic & tactical level. They are actively engaged with client decision-makers to set the tone & vision for measurement, acting as an evangelist for new solutions developed by our Marketing Science team. Additionally, they take an active role in educating & guiding clients on their decisions associated with Marketing Technology, Advertising Technology, Data Privacy (Both technical & legislative) as well as advanced data capture methods & audience identity solutions. 

In this role, you will report directly to the VP, Digital Intelligence & work in close collaboration with the Marketing Science & Data Enablement leadership to develop novel measurement & data portability solutions for our clients. The ideal candidate for this role will have a strong grasp of the broader digital measurement ecosystem (trends, technologies & methodologies), the ability to define measurement challenges faced by enterprise digital marketing teams, and be able to design team resources that can deliver best-in-class measurement solutions & insights that guide decision making.

*This position may be performed remotely anywhere within the United States except CO, HI, AK, NV

**This position is not eligible for immigration sponsorship


You Will Be

  • Leading the Data & Analytics Strategy team working on enterprise client engagements with the primary focus of enabling measurement solutions and guiding client decisions. This will include at least 4-5 Associate Directors with additional team members reporting to them 
  • Providing thought-leadership on topics central to the Digital Measurement space, including, but not limited to Data Privacy & Compliance, Behavioral Tracking Intelligence, Customer Insights, Media Performance Measurement Solutions (MTA, MMM, Incrementality) & Solutions developed by the Marketing Science team 
  • Driving cross-departmental adoption of novel measurement solutions through partnership with the Marketing Science & Media Strategy teams
  • Continually evolving the business objectives & expectations of the Data & Analytics Strategy team to adjust to the changing scope of data utilization & measurement needs of our clients. This includes refining deliverable scopes & ensuring effective delivery of new solutions to all clients
  • Defining standards & practices for educating stakeholders (both internal & external) and ensuring awareness of solutions we have developed to meet clients measurement needs
  • Partnering with the sales team & digital marketing channel leaders on new business pitches
  • Partnering with the Data Enablement leadership team (as part of the Polaris product group) to inform them on resourcing needs, and ensuring clear accountability & ownership of various processes as part of client engagements
  • Building out value propositions, positioning, capabilities, and case studies of Digital Intelligence offerings
  • Evangelizing the proliferation, adoption, and revenue growth of Data Strategy client engagements across the agency, with a strong focus on utilizing Marketing Science solutions
  • Leading our Marketing Technology partnership engagements & guiding team members to identify opportunities to recommend new partners that enable clients to develop a useful MarTech stack
  • Identifying new measurement needs for our clients and working with cross-departmental teams to develop new solutions that can be delivered to clients in a repeatable process-driven capacity
  • Defining new processes & resources required to optimize team performance and provide predictable, scalable delivery of solutions to our clients

You Must Have

  • 7+ years experience in the measurement of digital marketing activities
  • Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge
  • Comprehensive knowledge of the digital measurement ecosystem, including but not limited to Media Performance Measurement (MMM, MTA, Incrementality)
  • Strong analytic & problem solving skills
  • Solid and proven ability to lead a team
  • The ability to work in a team structure that fosters collaboration
  • An energetic attitude and a passion for Digital Marketing measurement
  • Experience working with different Ad platforms and Digital Analytics tools
  • Strong proficiency in Google Sheets (or excel) and Google Slides
  • Verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
  • Project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously

Nice to Have

  • Previous experience in a client-facing role at a performance marketing agency.
  • A strong public-image within the Digital Marketing & Analytics community, and be involved in conversations focused on advancing Digital Measurement solutions.
  • Experience with measurement solutions utilized within other (non-digital marketing) industries.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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