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Outbound Marketing Manager

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What We’re Looking For

Outbound Marketing Manager

Remote, United States • Full Time

The Role

Wpromote’s internal marketing division is looking for a highly-motivated and seasoned Outbound Marketing Manager to add to the team. Reporting to the Director of Marketing, the Marketing Manager will be responsible for managing, developing, and executing outbound marketing initiatives to drive brand awareness and generate leads to sustain Wpromote’s growth. The role will involve working closely with the outbound sales and content teams in planning, orchestrating, and launching targeted campaigns that generate new prospects. The ideal candidate is someone who has prior experience with developing and managing successful outbound marketing campaigns, has a strong understanding of project management processes, thrives in a fast-paced environment, and is passionate about driving lead-generation initiatives to hit a company’s sales and revenue targets.  

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Half-day Fridays year round

-Unlimited PTO

-Challenger Recharge week (Summer)

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-LinkedIn Learning Membership and more!

The anticipated annual salary for this role will range from $70,000 – $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship



You Will Be

  • Creating and managing innovative demand gen strategies that market Wpromote as the leader in digital marketing
  • Conceptualizing, building, and optimizing omnichannel outbound marketing campaigns for our top target accounts
  • Setting up strategic email nurture campaigns, updating and optimizing copy based on performance 
  • Increasing prospect engagement and conversion through various outbound techniques including setting up automated workflows, developing lead nurture campaigns, and promoting thought leadership and events through various omnichannel marketing campaigns
  • Overseeing the creation of sales-oriented communication materials including thought leadership content, email templates, and nurture campaigns 
  • Continually A/B testing copy, using a highly analytical approach to assess and refine content and campaigns to ensure optimal conversion results are achieved 
  • Supporting Sales BDRs in building their pipelines of targeted accounts utilizing complex workflows
  • Managing list creation and ongoing enrichment of key target accounts using data provider
  • Assisting in the development and execution of webinars and events focused on lead generation as well as curated, in-person dinners and networking events to engage with prospects 
  • Supporting communication across sales and marketing teams, increasing efficiency and effectiveness of outbound efforts 
  • Monitoring the progress of deliverables and ensuring all deadlines are met
  • Expected to quickly develop a deep understanding of our brand, services, and customer base
  • Assisting in tracking, goal-setting, reporting, and alignment of all outbound generation channel efforts
  • Analyzing the results of all outbound marketing efforts across all platforms and adjusting strategy accordingly

You Must Have

  • Minimum 3+ years of experience in outbound marketing in the B2B or Agency space  
  • Experience with Asana or similar task management platforms (required)
  • Proficiency in documenting, tracking, prioritizing, and following up on many simultaneous tasks with the ability to hit and exceed deadlines
  • Advanced knowledge of digital marketing and outbound marketing 
  • Ability to pinpoint project pain points, identify areas in need of process improvement, and own the full process improvement lifecycle
  • Experience building and carrying out successful outbound marketing programs 
  • Ability to think out of the box to solve problems creatively and challenge the status quo
  • Ability to conceptualize creative, forward-thinking marketing strategies
  • High level of attention to detail and project management know-how
  • Ability to create, write, and proof strategic campaign content.
  • Eagerness to learn new strategies and pick up new skills
  • Ability to gracefully give, receive, and incorporate feedback
  • Two or four-year degree
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
    Jenny Leddy photo
    Jenny Leddy
    Brand Director, Marketing

We Make Mondays Suck Less

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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