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Performance Creative Associate Director

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What We’re Looking For

Performance Creative Associate Director

Remote, United States • Full Time

The Role

As an Associate Director of Performance Creative, you are a storyteller, a strategist, and passionate to push creative boundaries – you pair performance data with brand guidelines to build best-in-class creative campaigns across paid channels. You have a keen curiosity and drive to explore emerging digital channels, mediums, and creative technology to help build this fast-growing department. 

*This position may be performed remotely anywhere within the United States except HI, CO, AK, NV

**This position is not eligible for immigration sponsorship



You Will Be

  • Responsible for a book of business, overseeing a team of Creative Leads, Graphic and Motion Designers, and Editors to improve paid media channel performance through best-in-class creative. 
  • Developing creative concepts, marketing messaging, and objectives based on client brand identity, target audiences, and paid media performance data and goals 
  • Identifying opportunities for video productions and working with the production team to get client buy-in. 
  • Creating decks, pitch docs, scripts, budgets, and production schedules to produce ads for Facebook, Instagram, YouTube, TikTok, Amazon, and Programmatic Video & Display 
  • Developing innovative performance-centric creative campaigns for clients, adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices 
  • Generating buy-in on concepts and briefs to sell in performance creative retainers and projects to develop high-quality video and static assets that media buyers can use for testing and generating stronger channel performance 
  • Partnering with Client Services and Media teams to proactively report on creative insights, and recommend new concepts and iterations upon existing assets to achieve client KPIs 
  • Working with videographers, designers, and editors to turn creative concepts into static and video assets that fit agreed-upon client brand guidelines while adhering to performance creative best practices 
  • Overseeing creative production timelines for your clients to ensure we are meeting client deliverables 
  • Supporting a growing Performance Creative team by interviewing candidates 
  • Assisting the Head of Performance Creative by Identifying opportunities to improve our Performance Creative service through automation solutions or third-party platforms 
  • Bringing insights from across the broader creative portfolio to your book of business to improve performance for your clients 
  • Providing training to onboard new designers, videographers, and editors 

You Must Have

  • 3+ years of experience working for a marketing or advertising agency, brand or internal marketing team 
  • At least 1 year owning and managing client relationships to meet creative deliverables 
  • At least 6 months working closely with junior designers and videographers throughout the full ideation, production and editing process 
  • Experience working directly with media managers at a digital agency to analyze performance data and determine which assets to scale, which iterate additional versions upon and which to stop investing in 
  • Experience training, developing and managing creative talent to improve their pace of delivery, sense of autonomy and ownership of meeting client deliverables and understanding of paid media platforms and performance analysis 
  • Strong client-facing communication skills for in-person pitches and existing client cross-sells. 
  • The ability to step in and do hands-on design, videography or editing work in the event that one of your direct reports cannot fulfill a deliverable due to unexpected circumstances 

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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