Senior Manager, Paid Media Strategy

The Role

As a Senior Manager of Media Strategy, you will be a key member and support a team that serves as a key strategy lead within the agency, partnering with clients to address their business objectives through thoughtful integrated marketing strategy. You will work on the strategic vision across paid media channels, inclusive of media mix, testing prioritization, audience strategy, creative strategy and measurement, working closely with channel teams to bring the strategy to life and with Client Services to build and maintain strong client relationships. 

This role is dynamic and combines working closely with Directors of Media Strategy and channel leads in a supporting capacity with autonomous decision-making, client-facing, boardroom presence, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are continuing to grow.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year round, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship

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You Will Be

• Developing a deep understand of client businesses, industries and competition
• Participating in planning and strategy sessions with clients to understand KPIs, business goals and marketing goals and assisting with planning revisions and updates
• Influencing the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks
• Architecting and ensuring continuous collaboration of the Wpromote internal channel teams on the execution of strategy
• A key stakeholder overseeing budget for all paid media dollars, actualizing in-going media mix budget allocations, identifying and following through with in-flight re-allocations based on performance, and proposing plans for incremental and claw back scenarios
• Supporting channel leads and the media strategy team with analyzing in-flight performance trends, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
• Promoting an environment of campaign progression through the co-ownership of testing frameworks, in partnership with channel teams and media strategy team members
• Assisting with marketing and business forecasting exercises for clients
• Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
• Surfacing and curating client and industry-specific thought leadership 
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and supporting in the distribution of new partner RFPs

You Must Have

• 3+ years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)
• Demonstrated experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
• Experience on cross-channel client engagements 
• Experience working closely with a given client’s additional agency partners
• Experience working with analytics teams on granular program tracking and performance dashboard creation
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field