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Head of Brand Planning

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What We’re Looking For


Head of Brand Planning

Remote, United States • Full Time

The Role

Wpromote is looking to continue to evolve their approach to full funnel marketing by hiring a Head of Brand Planning. We are looking for someone with extensive experience in leveraging media to craft compelling brand narratives, enhancing our already exceptional approach to driving client performance. The ideal candidate will help us establish an innovative approach to planning, buying, and optimization for full funnel clients that helps differentiate Wpromote in the agency landscape.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass Credits and more!

 

The anticipated annual salary for this role will range from $175,000 – $215,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this position is remote-friendly, preference will be given to candidates based in Los Angeles, Chicago, and NYC

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JL

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You Will Be

  • Leading, building, and advising on development of an integrated media strategy and marketing plans while collaborating closely with Channel and other Client Strategy leaders to deliver exceptional results and customer experience
  • Collaborating with leaders across channel teams, strategy sales and marketing to improve our go to market strategy and positioning with prospective new clients
  • Using planning tools to develop key connections planning guidance and scenario plans on channel mix and investment allocation (Across both Digital and Linear channels)
  • Working closely with media partners to execute cutting-edge activations that set our brands apart in the market
  • Taking client business objectives and translating them into marketing KPIs that help them drive long term growth, brand resonance, and increased market penetration
  • Creating cohesive full-funnel media plans that bridge insights and communication planning, driving awareness and bottom-funnel performance seamlessly
  • Working with clients and internal client stakeholders to establish and define high-impact, long-term marketing strategies at the business level by developing account strategies, audience & messaging insights, consumer journey, and media mix recommendations
  • Partnering with brand-centric marketers and speak to their expertise in building full funnel campaigns supported by tentpole activations and social amplification for our clients
  • Engaging in cross-functional collaboration with Comms Planning, Insights, Measurement, and activation teams
  • Partnering with our product team to help us build first to market planning tools that helps Wpromote differentiate their planning tools from others in the marketplace
  • Actively participating in client meetings, collaboration with media leads to foster critical partnerships, and providing subject matter expertise to both internal and external stakeholders
  • Assisting Wpromote in transitioning from a performance-driven agency to one skilled in comprehensive full-funnel media planning and activation

You Must Have

  • 8+ years of experience working at a media/creative agency or experience as an in-house marketer on the brand/advertiser side
  • The skill to effectively utilize comms planning and audience insights to strategize and execute cross-channel campaigns, especially in traditional TV and connected TV (CTV) platforms
  • A fresh perspective that enjoys questioning traditional approaches to work
  • Strong working ability to succinctly and powerfully articulate brand strategies to marketers, creative partners, media partners, activation, and measurement teams to gain alignment on holistic brand forward campaign plans
  • Expertise in identifying historical gaps in advertiser-agency operations and a strong desire to pioneer innovative solutions that address advertiser needs
  • Established strong relationships with media partners to unlock ‘first look’ opportunities and commitment to activation success
  • A visionary mindset with the ability to collaborate with internal investment teams to set the vision and lead development and execution of best-in-class plans
  • The ability to “own the room” in both new business and client facing settings
  • Experience briefing media partners and vendors on innovative campaign ideas, frameworks and custom solutions, with proven success in bringing those campaigns to life
  • A strong understanding of varied measurement frameworks that validate the efficacy of brand forward campaigns
  • Deep experience in telling stories using planning and research tools, as well as being a trusted advisor to clients
  • Experience using media planning and audience planning tools (for example, Nielsen NMI, Comscore etc.)
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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    Jenny Leddy
    Senior Design Director, Agency Marketing

We Make Mondays Suck Less

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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