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Associate Director, Affiliate

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What We’re Looking For

Associate Director, Affiliate

Remote, United States • Full Time

The Role

The Associate Director is responsible for managing select enterprise client accounts and leading Affiliate marketers to reach their clients’ business objectives through affiliate partnerships.  The role requires an analytical and strategic leader that can build strong relationships, effectively negotiate opportunities, and scale the department.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Half-day Fridays year round

-Unlimited PTO

-Challenger Recharge week (Summer)

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance  and additional voluntary insurance

-LinkedIn Learning Membership and more!


The anticipated annual salary for this role will range from $80,000 – $98,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position is not eligible for immigration sponsorship

**This position may be performed remotely in most states within the US, with some exclusions



You Will Be

  • Managing a select enterprise client accounts as the main point of contact, providing proactive and consistent client outreach and communication
  • Interfacing with relevant affiliate networks to coordinate aspects of program management and engaging in regular communication with affiliates to foster growth
  • Developing relationships and socializing affiliate strategies across a diverse portfolio of clients, advancing strategies/objectives for select clients
  • Assessing competitive landscape and providing recommendations, opportunities, suggestions, and education to clients and internal teams
  • Managing select affiliate managers by guiding Affiliate Marketing strategy, identifying account opportunities and obstacles, and developing their communication skills
  • Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports
  • Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy, and strengthen the relationship
  • Providing annual performance reviews and customized professional development plans for direct reports
  • Maintaining the ability to train account managers on all Affiliate Marketing fundamentals, including interfacing with relevant affiliate networks to coordinate day-to-day aspects of program management and engage in regular communication with affiliates to foster growth, including publishers
  • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening, and conflict de-escalation.
  • Continuously refining and updating the training process and materials for new hires.
  • Leading Affiliate Marketing-related discussions and partaking in internal or public speaking opportunities
  • Maintaining sufficient knowledge of core digital marketing channels, including influencer marketing, paid media, and earned/owned media.
  • Assisting sales team on audits, decks and pitches for prospective Affiliate Marketing clients
  • Improving business processes & workflows to enable better collaboration & efficiency between account managers, clients, and business units.
  • Spearhead development of new department deliverables based on Affiliate Marketing industry evolution and opportunities 
  • Support the Affiliate business unit leader and upper directorate in reporting to the VP of Earned Media and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships.
  • Identify critical client/account issues and escalate them to appropriate executives in a timely manner
  • Anticipating the needs of the Affiliate business unit leader, upper directorate and the VP of Earned Media by providing concise, actionable information on account opportunities 
  • Oversee high-profile accounts to stay current on applicable technology, tactics, and account obstacles
  • Test and learn new strategies, features, and platforms and share findings with the Affiliate Marketing department

You Must Have

  • 4-5 years of experience working in Affiliate Marketing comprising media campaign strategy within an agency/client environment.
  • Minimum of 1 year prior staff management with development and mentoring experience.
  • Extensive experience developing, optimizing, analyzing, and reporting on Affiliate Marketing campaigns for a diverse range of clients and verticals (Ecom/retail, international and B2B).
  • Experienced with affiliate networks such as Impact, CJ, PepperJam, Rakuten, ShareASale, AWIN, Partnerize, etc.
  • Experienced with insights data, partner performance, and key trends to inform the development of strategies and plans.
  • Strong working experience running regular and ad hoc reports to hone in on data that demonstrate areas of opportunity to grow and optimize client affiliate partnerships, with an emphasis on forecasting. 
  • Bachelor’s degree or related four-year degree or relevant experience
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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    Jenny Leddy
    Senior Design Director, Agency Marketing

We Make Mondays Suck Less

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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