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Paid Search Associate Director

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What We’re Looking For


Paid Search Associate Director

Remote, United States • Full Time

The Role

We’re looking for an Associate Director to join the rapidly expanding team that is the backbone of our company. You’ll directly manage a team of paid search experts that run search engine marketing (SEM) campaigns across both Google AdWords and Bing Ads. Your complex portfolio of clients will be fast-paced and high-growth clients that constantly challenge you, and with extensive experience and/or a proven track record, you could be working with some of our fastest-growing brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

*This position may be performed remotely anywhere within the United States except CO, HI, AK, NV

**This position is not eligible for immigration sponsorship

#LI-JL

You Will Be

  • Managing a team of 4-6 paid search managers by guiding paid search media strategy, identifying account opportunities and obstacles, and developing communication skills
  • Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports
  • Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship
  • Supporting adoption of strategic initiatives in their account portfolio
  • Directly support growth & retention on top accounts in portfolio
  • Providing bi-annual performance reviews and customized professional development plans for direct reports
  • Training paid search managers on all paid search fundamentals, including media planning, campaign building & optimizing, reporting, platform nuances, and data processing & analysis
  • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation
  • Supporting the training of new hires within your team of direct reports on multiple levels including specialist, associate manager and managers.
  • Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic
  • Assisting sales team on audits, decks and pitches for prospective paid search clients
  • Report to your immediate Paid Search Director, Head of Paid Search and other upper executives on key client service pillars: same store growth, retention, new business and partnerships
  • Identify critical client/account issues and escalate them to appropriate executives in timely manner
  • Directly manage one high profile account to stay current on applicable technology, tactics and industry trends
  • Using the account to test and learn new strategies, features and platforms and share findings with paid search department

You Must Have

  • 4-6 years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
  • Minimum of 2 years prior staff management with development and mentoring experience
  • Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on search platforms (Google Ads, Bing, Yahoo Gemini, Criteo, etc.)
  • Experienced with data analytical tools such as Google Analytics
  • Working knowledge of competitor insight tools such as SEM Rush and/or Spyfu
  • Strong working experience Google suite, Excel, Powerpoint, Keynote, Asana (project management)
  • Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (Ecom/retail and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Experience with high-growth or VC-backed brands a plus
  • Bachelor’s degree in communications, Advertising, Marketing or related discipline

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”

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