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Associate Director, Earned Media Strategy

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What We’re Looking For

Associate Director, Earned Media Strategy

Remote, United States • Full Time

The Role

We are searching for an Associate Director of Earned Media Strategy to work on enterprise SEO, Content Marketing, Influencer, and Affiliate Marketing clients with complex core business objectives. If you have a passion for both strategy and tactical experience in SEO, Content, and Partnership Marketing, this could be a great match for expanding your critical thinking and problem-solving experience in a cross-channel marketing role. This role will focus on client retention, ideating and deploying creative Earned Media solutions, growing Earned Media investment for key accounts, and new business development.

*This position may be performed remotely anywhere within the United States except CO, HI, AK, NV

**This position is not eligible for immigration sponsorship


You Will Be

  • Serving as executive leadership on key accounts and be accountable for client success 
  • Developing custom earned strategy plans that combine tactics from SEO, Content Marketing, Content Development, Email Marketing, Influencer Marketing and Affiliate Marketing and provide strategic direction to Channel Managers
  • Owning Earned Media projections for prospective and existing clients and consult on unique reporting solutions
  • Establishing campaign goals upon client onboarding
  • Supporting the Sales team in pitching custom campaigns to both existing and prospective clients
  • Collaborating with Paid Media Strategy & relevant Paid Media Channels for strategic alignment and tactical co-activations 
  • Creating Earned Media Investment Plans for prospective and existing clients 
  • Partnering with Channel teams to ensure all digital channels are prioritizing goal-oriented tactics, proactively measuring return on investment/effort and pivoting when needed
  • Leading campaign kick offs and create/review/approve campaign briefs prior to kick-off
  • Auditing existing digital campaigns within a client’s owned channels
  • Growing the total Wpromote Earned Media investment for key accounts
  • Collaborating with Product & Engineering to develop critical applications and automations to serve both internal and external processes
  • Reporting to Vice President of Earned Media and other upper executives on key client service pillars: same-store growth, retention, new business and partnerships

You Must Have

  • Minimum of 4 years of experience in at least two of the Earned & Owned Media channels (SEO, Content Marketing, Content Development, Email Marketing, Affiliate Marketing, Influencer Marketing)
  • Experience managing a fully-integrated digital campaign utilizing cross-channel insights
  • Bachelor’s degree (BA/BS) or equivalent practical experience
  • Strong boardroom presence and ability to communicate with C-suite executives on the client-side to thoughtfully explain strategy, purpose and results
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
  • Strong understanding of how web experiences (e.g., desktop sites, mobile sites, mobile apps) fit into holistic marketing strategies
  • Strong analytical mindset with experience in advanced measurement and reporting tools such as Google Analytics, Adobe Analytics, Big Query, etc
  • Proficiency in financial modeling, investment plans and forecasting through decision-making and associated tools including Excel and Google Spreadsheets
  • A track record of leading successful new business pitches that demonstrate unique strategy opportunities and ultimately generate growth
  • The ability to use consumer insights data, customer journey maps, organic performance, and key trends to inform the development of strategies and plans
  • Solid time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
  • Excellent oral, written, and interpersonal communication skills; including strong presentation skills

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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