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Director of Offsite SEO

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What We’re Looking For

Director of Offsite SEO

Remote, United States • Full Time

The Role

We are looking for a Director of Offsite SEO to join our growing team at Wpromote! Our ideal candidate will have a passion for establishing strong relationships with their clients, strong experience leading strategy and executing offsite SEO campaigns, and the ability to lead, train and grow a team. A successful candidate is a true SEO expert – someone who has a deep understanding of Prospecting and Outreach, who is obsessed with link building, content placements, staying ahead of the curve in the industry and ongoing program optimization. Read on, if this sounds like your next challenge!

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year round, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

*If you reside in Colorado, please click this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.

**This position may be performed remotely in most states within the US, with some exclusions

***This position is not eligible for immigration sponsorship



You Will Be

  • Managing, leading and mentoring Offsite SEO Coordinators & Managers which includes conducting annual performance reviews
  • Assessing link-building opportunities and developing strategies to meet client goals, deliver excellent user experience and increase organic traffic for a limited number of enterprise-level clients
  • The agency’s Offsite SEO advocate, including but not limited to new client kick-off calls, sales calls and internal trainings
  • Dedicated to growing the program and ensuring all efforts follow Google’s best practices
  • An expert in Pitchbox (or comparable platform) and can use the tool inside and out
  • Tracking Offsite KPIs and monitoring the performance of the Offsite team
  • Building, maintaining and approving Incentive Program Bonuses (and eligibility) for the Offsite team
  • Maintaining and updating internal training programs
  • Collaborating with internal teams including Creative, Analytics, Development, and Sales to align on strategy, define priorities, share performance and outline improvement opportunities and plans
  • Developing or finding Prospecting, Outreach tools, templates and best practices for internal and external use
  • Continuously innovating the SEO Offsite program

You Must Have

  • 6+ years’ experience in Offsite SEO, including Prospecting and Outreach
  • 2+ years of management experience
  • Prior experience in a digital agency environment
  • Demonstrated ability to lead Outreach strategy to improve SEO performance
  • Familiarity with reporting and visualization platforms, including Google Analytics and Datastudio
  • Experience with SEO tools such as Pitchbox, Ahrefs, and SEMrush
  • Deep understanding of current and future digital trends across platforms
  • Solid background in UX, SEO and SEM principles and methodologies
  • Strong communication skills both verbal and written
  • (Preferred) Experience building and executing enterprise Offsite SEO campaigns.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
    Jenny Leddy photo
    Jenny Leddy
    Brand Director, Marketing

We Make Mondays Suck Less

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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