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Web Analytics Manager

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What We’re Looking For


Web Analytics Manager

Dallas, Texas • Full Time

The Role

We are looking for a Web Analytics Manager who has a strong understanding with web analytics and is able to create custom reporting within Google Analytics and/or Adobe Analytics. The ideal person is someone who is able to create a narrative through all the reports to provide an analytics strategy around their client’s business objectives. You will have the opportunity to further your knowledge in analytics within the digital marketing space and collaborate with various digital marketing channels to create holistic solutions for clients!

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You Will Be

  • Working directly with clients across a wide range of industries from both business & technical-centric roles.
  • Translating business goals into technical requirements & working closely with developers to implement new tags
  • Diving deep into Google Analytics, and/or Adobe Analytics & providing insights to help businesses grow & invest intelligently in their marketing mix
  • Auditing existing analytics implementations and presenting your analysis to clients
  • Developing measurement strategies around client’s business goals and working closely with our development team to implement tagging changes

You Must Have

  • 2-3 years of hands on experience working inside of Google Analytics and/or Adobe Analytics .
  • 1-2 years of working with clients and/or reporting measurement insights to marketing stakeholders within an organization.
  • Basic understanding of Google Tag Manager (Bonus points if you have implemented anything using custom javascript
  • Awareness of the wider Digital Marketing space, including Paid Search, Paid Social, SEO & general Digital Marketing strategy.
  • Experience visualizing data to communicate analysis with stakeholders in Google Analytics, Google Data Studio, or other visualization platform.
  • The ability to know your way around a spreadsheet – beyond simple data input, you’re well versed when it comes to basic data analysis.
  • Strong working knowledge of Google Suite
  • An understanding with connecting online & offline data sets within Google Analytics a bonus

Wpromote is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”

Interested In Wpromote Dallas?

Big things happen here! Yes, we work hard, but we play even bigger. Catch us in the community delivering food for Meals on Wheels, searching in scavenger hunts at the State Fair, playing pinball at the Cidercade, or cheering the Texas Rangers on at a ballgame. We also have fun with a bit of competition. Can you take on our Office Olympics champion for the longest plank, speed to victory in Mario Kart in our break room, or out craft our best holiday desk decorator? We’d love to see you join in the fun and try.

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