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Paid Search Manager

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What We’re Looking For


Paid Search Manager

Chicago, Illinois • Full Time

The Role

We’re looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. You will be focused on one of our biggest brands, a large retail client that will constantly challenge you to continue innovating. You’ll be trusted to oversee account activity, collaborate with managers from paid search and other channels, and come up with campaign strategies for your client.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture*

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

 

The anticipated annual salary for this role will range from $60,000 – $85,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.  The total compensation package for this role will include benefits (listed above).

*This position requires this person to be located in Chicago and go into our client’s Chicago office 2x a week

**This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

  • Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client.
  • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
  • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
  • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
  • Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
  • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
  • Creating and implementing campaign A/B test experiments to identify optimal campaign settings
  • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
  • Analyzing paid search campaign results and adjust strategy and budgets accordingly.
  • Communicating with the client regularly to discuss goals and deliver results.
  • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

You Must Have

  • 1.5-3 years of experience managing multiple client portfolios in paid search industry
  • Excellent verbal and written communication skills
  • Excellent analytical skills
  • Deep knowledge of the SEM industry and the paid search advertising model
  • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
  • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
  • Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
  • Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
  • An understanding of customer lifetime value and optimizing towards profits based on client margins
  • Ability to manage expectations and priorities
  • Experience presenting to senior-level client contacts
  • Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
  • Experience with Google Suite
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
    Kristin Costigan photo
    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
    Maarten Lefor photo
    Maarten Lefor
    Associate Director, Paid Search
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
    Jenny Leddy photo
    Jenny Leddy
    Senior Design Director, Agency Marketing

Get The Chicago Office Scoop

We’re the second oldest office and we’re continuing to grow. Our team also loves to enjoy happy hours throughout the city (we may or may not have a spreadsheet broken out by day of the week), throw holiday-related potlucks (Christmas in July, anyone?) and host Fine Wine Fridays in the office (better brush up on your beer pong!) We also love giving back and volunteering together with non-profits around the city such as Open Books & PAWS. Come join our team. We’re excited to eat deep dish pizza with you!

Chicago cityscape

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