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Influencer Marketing Manager

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What We’re Looking For

Influencer Marketing Manager

Remote, United States • Full Time

The Role

As an Influencer Marketing Manager, you will be working on the Earned Media team and managing a portfolio of client accounts as their main POC.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Half-day Fridays year round

-Unlimited PTO

-Challenger Recharge week (Summer)

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-LinkedIn Learning Membership and more!

The anticipated annual salary for this role will range from $55,000 – $65,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship



You Will Be

  • Manage a portfolio of assigned client accounts on day to day influencer marketing strategy and campaign execution
  • Develop influencer strategies based on client business objectives including activation types, creative strategy, influencer approach, and tactical details
  • Execute influencer campaigns from ideation and relationship management to content review and client reportingIdentify and vet relevant partners for campaigns and programs that maximize brand ROI and achieve KPIs
  • Negotiate and secure influencer agreements with a strong grasp of industry standards
  • Ensure timely execution of influencer deliverables, communication, and coordination of logistics
  • Monitor and review influencer content for accuracy, brand guidelines, and FTC compliance
  • Develop and present regular pacing reports and quarterly, or campaign-specific, performance reports to clients
  • Collaborate with Influencer Marketing Team to support large campaigns and go-to-market launches
  • Optimize client influencer strategies for long-term relationships, short term campaign objectives and ad-hoc tactical executions
  • Liaise across marketing channels to integrate campaign strategies (including but not limited to Paid and Earned Social Email, Affiliate, and SEO/Content Marketing)
  • Stay informed of platform updates across TikTok, Instagram, YouTube, Snapchat, Pinterest, Facebook, Twitter, Twitch, Amazon, search engines, editorial publishers and emerging digital platforms
  • Help with creative ideas, auditing, and research in response to new sales pitches and proposals involving Influencers
  • Assess competitive landscape and provide influencer marketing education, recommendations, opportunities, and suggestions to clients and internal teams

You Must Have

  • At least 2-3 years of direct experience with influencer marketing within an agency or in-house environment
  • Associates or Bachelors degree in marketing/communications/PR or relevant experience
  • The knack to think on your feet and stay organized (MUST be detail oriented with outstanding project management skills)
  • Strong direct client experience (if experience is in-house, must be able to illustrate communication and presentation skills to various level team members and types of audiences)
  • Experience with influencer marketing project management platforms ideal
  • Working knowledge of Google Analytics
  •  A strategic thinker who is always looking for innovative ways to engage new and up-and-coming influencers
  • Self-starter with the confidence and demonstrated ability to effectively develop engaging activation ideas to achieve client goals
  • Equally excited about interpreting data as you are about brainstorming creative initiatives
  • Experience with a variety of social, content and streaming platforms including  TikTok, Instagram, YouTube, Snapchat, Pinterest,  Amazon, Facebook, Twitter, Twitch, etc.
  • Excellent verbal and written communication skills; including strong presentation skills
  • Ability to work on multiple campaigns with tight deadlines
  • Proficient knowledge of affiliate marketing is a plus
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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    Jenny Leddy
    Brand Director, Marketing

We Make Mondays Suck Less

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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