Paid Search Manager

What We’re Looking For

Paid Search Manager

Dallas, Texas • Full Time

The Role

We’re looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google AdWords and Bing Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

You Will Be

Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Bing®, Yahoo Gemini®, Criteo®, etc.
Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
Analyzing paid search campaign results and adjust strategy and budgets accordingly.
Communicating with clients regularly to discuss goals and deliver results.
Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

You Must Have

1-3 years of experience managing multiple client portfolios in paid search industry
Excellent verbal and written communication skills
Excellent analytical skills
Deep knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
General knowledge of search engine optimization (SEO), social advertising, and web usability
Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
An understanding of customer lifetime value and optimizing towards profits based on client margins
Ability to manage expectations and priorities
Experience presenting to senior-level client contacts
Agency experience preferred with managing multiple clients with monthly budgets ranging between $10,000-$100,000 per client
Experience with Google Suite

Wpromote is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Apply Now

“The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”

Kristin Costigan
Sales Executive
“Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”

Maarten Lefor
Associate Director, Paid Search
“I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”

Mylan Jefferson
Manager, Social
“Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”

Jenny Leddy
Brand Director, Marketing

Interested In Wpromote Dallas?

Big things happen here! Yes, we work hard, but we play even bigger. Catch us in the community delivering food for Meals on Wheels, searching in scavenger hunts at the State Fair, playing pinball at the Cidercade, or cheering the Texas Rangers on at a ballgame. We also have fun with a bit of competition. Can you take on our Office Olympics champion for the longest plank, speed to victory in Mario Kart in our break room, or out craft our best holiday desk decorator? We’d love to see you join in the fun and try.

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Paid Search Manager

What We’re Looking For