Back to Careers

Senior Programmatic Campaign Manager

Apply Now


What We’re Looking For


Senior Programmatic Campaign Manager

New York City, New York • Full Time

The Role

We’re looking for a Senior Programmatic Manager to help launch, oversee, and directly manage campaigns for the programmatic division within Wpromote. You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily. Experience in the following verticals in Entertainment and online video streaming desired. 

Wanting a go-getter to bring prior experience and knowledge into the complexity of the entertainment vertical that is constantly evolving, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

#LI-AO1

You Will Be

  • Managing client Display, Shopping, Video and retargeting advertising campaigns, including Contribute to strategy development based on a brand brief, partner selection, budget planning, and allocation, tagging and trafficking, QA and troubleshooting, analysis of performance, optimization, on-going, and post-campaign reporting
  • Build and maintain strong relationships with clients, vendors, networks, publishers and partner agencies
  • Demonstrating a deep understanding of clients’ industry and the competitive landscape within the context of the client’s business goals and strategic growth plan
  • Representing the client strategic business objects and goals with publishers and vendors by demonstrating an understanding of the client’s brand, business goals, and vision (strategic growth plan)
  • Responsible for the operational success of accounts and ensuring deliverables are met on time and on budget, including daily management of campaign budgets, on-site conversion actions, and bidding strategy
  • Participating and demonstrate thought leadership and strategic insights in both internal and client-facing meetings and presentations
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space

You Must Have

  • 4+ years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • Prior entertainment and video streaming service experience
  • Deep knowledge of mobile app install campaigns
  • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager specific a plus). Be a company expert on programmatic media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Independent thinker who can work well through client demands/need
  • The ability to draw critical analysis from data and make specific recommendations based on quantitative client data that consistently strives to meet client goals
  • Good client management skills, comfortable contributing to the company’s thought leadership on Display industry topics
  • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp etc.)
  • Expertise in cross-channel and cross-device tracking, optimization, and attribution
  • General knowledge of search engine optimization (SEO), social advertising, and web usability

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Apply Now

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
    Kristin Costigan photo
    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
    Maarten Lefor photo
    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
    Mylan Jefferson photo
    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”

Get The Scoop On Wpromote New York 

Enter through the impressive three-story, art-filled lobby and make your way up to Wpromote New York, showing off some Midtown realness. Our office has incredible views of nearby landmarks like Radio City Music Hall, St. Patrick’s Cathedral, and Rockefeller Center. Our team enjoys some of the office perks like a wellness room, complimentary refreshments, and professional and social events. Come check out everything Wpromote New York has to offer!

NY cityscape

More About Wpromote

Core Values

Learn more about what drives us as a company and as a team.

Community

Find out what we’re up to inside Wpromote.

VIDEOS

From fun to informative, browse our video library.