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Senior Digital Media Analyst (Converged TV)

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What We’re Looking For

Senior Digital Media Analyst (Converged TV)

Los Angeles, CA • Full Time

The Role

Wpromote is looking for a Senior Analyst & Measurement Strategist to join our Converged TV team! If you are a results-oriented, passionate individual who loves leveraging measurement solutions and technology to build reporting and insights solutions, we’re looking for you to join the team. The role will partner with our Converged TV team to build data products and solutions to measure the combined performance of Linear and Connected TV campaigns. The team works with clients to combine TV measurement with digital marketing campaign data and applies a data-driven mindset to optimizing TV campaigns. The ideal candidate will be skilled analytically with a strong business sense in order to build impactful data solutions. You will partner with the analytics, business services, and media teams to drive findings and recommendations into action.

*This position may be performed remotely anywhere within the United States except HI, CO, AK, NV

**This position is not eligible for immigration sponsorship



You Will Be

  • Developing unique reporting and insights solutions and tools for cross-channel media measurement (TV + Digital) to empower the Converged TV team
  • Leading the strategy and development of measurement solutions partnering with outside tools and TV measurement companies
  • Collaborate on responses to RFI’s from client partners for Advanced TV and converged solutions
  • Querying, cleaning, formatting, and structuring data for analysis
  • Interpreting, presenting, and communicating results by creating presentations and/or dashboards that communicate a succinct and compelling business story
  • Automate data gathering, blending, and transformation of data
  • Analyzing large-scale data to identify key insights the inform marketing decisions
  • Engaging with business partners, engineering, media, and strategy teams as a thought partner
  • Articulating complex, technical results and methods to internal stakeholders

You Must Have

  • 5+ years of hands-on data analysis experience within the Converged TV space (agency or ad tech environment)
  • Strong analytical and business-oriented skills turning insights into action
  • Extensive understanding of Linear and Digital TV measurement methodologies
  • Experience working with the various TV measurement companies in the market 
  • Familiarity with the linear TV buying process and current state of the Advanced/Converged TV marketplace
  • A results-oriented, self-starter mindset, who has the curiosity to identify problems and build data solutions
  • Strong programming skills in SQL and capabilities working with BI tools (Looker, Google Data Studio)
  • An understanding of state-of-the-art machine learning algorithms and package
  • Strong working knowledge with large data sets, preferably in the digital marketing domain. 
  • Ability to work independently and within a team environment

Nice to Haves

  • Awareness of the wider Digital Marketing space, including Paid Search, Paid Social, SEO & general Digital Marketing Strategy is a plus
  • Connections with research teams at TV networks and publishers and/or TV measurement companies is a plus

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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