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Director, Paid Media Strategy

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What We’re Looking For


Director, Paid Media Strategy

New York City, New York • Full Time

The Role

As a Director of Media Strategy, you will serve as a key strategy lead within the agency, partnering with clients to address their business objectives through thoughtful integrated marketing strategy. You will set the strategic vision across paid media channels, inclusive of media mix, audience strategy, creative strategy and measurement, working closely with channel teams to bring the strategy to life and with Client Services to build and maintain strong client relationships. 

This role is dynamic and combines extreme ownership and autonomous decision-making, client-facing, boardroom presence, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are continuing to grow.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, a 4.5-day workweek, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

*If you reside in Colorado, please follow this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship

#LI-JL

#LI-Remote

You Will Be

  • Developing a deep understand of client businesses, industries and competition
  • Spearheading planning and strategy sessions with clients to understand KPIs, business goals and marketing goals
  • Driving the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks
  • Leading collaboration of the Wpromote internal channel teams on the execution of strategy
  • The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
  • Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
  • Leading client performance calls with cross-channel insights
  • Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
  • Leading marketing and business forecasting exercises for clients 
  • Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
  • Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
  • Providing client and industry-specific thought leadership 
  • Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
  • Assisting the sales team on pitches for prospective paid media clients

You Must Have

  • 6-8 years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)
  • Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
  • Experience leading cross-channel client engagements with minimal oversight
  • Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
  • Experience working with analytics teams on granular program tracking and performance dashboard creation
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Effective time management and project management skills
  • Bachelor’s degree in marketing, Communications, or related field
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
    Mylan Jefferson photo
    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
    Jenny Leddy photo
    Jenny Leddy
    Brand Director, Marketing

Get The Scoop On Wpromote New York 

Enter through the impressive three-story, art-filled lobby and make your way up to Wpromote New York, showing off some Midtown realness. Our office has incredible views of nearby landmarks like Radio City Music Hall, St. Patrick’s Cathedral, and Rockefeller Center. Our team enjoys some of the office perks like a wellness room, complimentary refreshments, and professional and social events. Come check out everything Wpromote New York has to offer!

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