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Programmatic Director (Entertainment)

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What We’re Looking For

Programmatic Director (Entertainment)

Los Angeles, CA • Full Time

The Role

We are looking for a Director of Programmatic to oversee day-to-day operations of our growing client! You will be managing the Programmatic buying division this client. You will also help with the management and development of managers and coordinators in the department. We are seeking an individual ready to install best practice operations and directly contribute to business development with involvement in pitches to win new clients. You will help grow the presence and knowledge of departmental capacities both within and beyond the organization. The Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts. The role includes internal and external Programmatic education on Capabilities and New Ad Tech Tools. 

You’ll be responsible for owning the business relationship with your client, agency, and team in addition to ensuring the successful delivery of programmatic campaigns. In the role, you will be fostering strong relationships with respective digital agency counterparts, clients and external partners. In addition, you will be expected to be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization and inventory and audience strategy.

*This position is not eligible for immigration sponsorship

**This position may be performed remotely anywhere within the United States except CO, HI, AK, NV



You Will Be

  • Overseeing the management and career development for Programmatic team members
  • Assisting with new business proposal creation and distribution
  • Managing client programmatic media campaigns, including strategy development, project management, report delivery, and client communication
  • Overseeing the day to day workload, training and career development of between 3-4 direct reports and will have purview over a team of 10-12.
  • Directly contributing to departmental growth initiatives, establishment of best practices, and recruitment processes
  • Proactively ensuring that the media teams are educated on new and innovative strategies and that continually inspires teams to raise the bar strategically, creatively and operationally
  • Overseeing budgeting and forecasting for IO media
  • Identifying publisher data partnership opportunities
  • Building the approach for vendor identification
  • Escalating high level learnings to integrate into cross-channel and executive level deliverables 
  • Leading IO x Programmatic knowledge sharing to inform opportunities for publisher buying types (PG vs. Direct), creative recommendations, ad format recommendations, etc.
  • Attending client-led meetings about business and audience priorities to inform IO strategy
  • Influencing creative strategy based on audience x content priorities
  • The Programmatic channel lead in client meetings alongside strategy and channel leads
  • Maintaining knowledge of industry trends with Programmatic and representing the company at relevant industry conferences and networking with partners 
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Managing this client with various DSPs and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly utilizing various site/media measurement solutions 
  • Communicating with the client regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Educating and collaborating with other agency services 
  • Staying abreast with C-suite updates and actively 
  • A go to resource for strategic programmatic and omni-channel consult, developing ongoing materials and training to improve internal team capabilities as well as providing guidance on any given account for higher level channel strategy

You Must Have

  • 6+ years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • 2+ years of direct supervisory experience in programmatic or related fields
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (Campaign Manager a plus). Be a company expert on programmatic media buying
  • Strong expertise and background in media analytics and/or audience data management platforms (Google Analytics, Omniture, etc.)
  • Leadership and initiative to grow a new position/team. Partner with team lead to set the holistic strategy and growth plans for the client engagement inclusive of existing channels and new opportunities that ladder up to client business objectives
  • Experience managing  team verbal and written client comms to ensure they are thoughtful and buttoned up, emphasizing a clear POV and completely addressing client needs/asks 
  • The ability to manage multi-level teams of Associate Managers and outsourced vendors. 
  • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DBM, TTD, Data Xu, Media Math, LiveRamp etc.)
  • Expertise in cross-channel and cross-device tracking, optimization, and attribution
  • Previous management experience, especially in an agency setting, a plus
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
  • Innate curiosity and passion to learn what’s next and an ability to figure out new and different ways to apply evolving media technologies to our current practice

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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