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Influencer Marketing Manager

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What We’re Looking For

Influencer Marketing Manager

El Segundo, California • Contract

The Role

We are looking for an Influencer Marketing Manager to support our Influencer Marketing team!

You Will

  • Manage a portfolio of assigned client accounts on day to day influencer marketing strategy and campaign execution
  • Develop influencer strategies based on client business objectives including activation types, creative strategy, influencer approach, and tactical details
  • Execute influencer campaigns from ideation and relationship management to content review and client reporting
  • Identify and vet relevant partners for campaigns and programs that maximize brand ROI and achieve KPIs
  • Negotiate and secure influencer agreements with a strong grasp of industry standards
  • Ensure timely execution of influencer deliverables, communication, and coordination of logistics
  • Monitor and review influencer content for accuracy, brand guidelines, and FTC compliance.
  • Develop and present regular pacing reports and quarterly, or campaign-specific, performance reports to clients
  • Collaborate with Influencer Marketing Team to support large campaigns and product launches
  • Optimize client influencer strategies for long-term relationships, short term campaign objectives and ad-hoc tactical executions
  • Liaise across marketing channels to integrate campaign strategies (including but not limited to Paid and Earned Social Email, Affiliate, and SEO/Content Marketing)
  • Stay informed of platform updates across YouTube, Pinterest, Instagram, Facebook, Snapchat, Twitter, Twitch, TikTok, search engines, editorial publishers and emerging digital platforms.
  • Help with creative ideas, auditing, and research in response to new sales pitches and proposals involving Influencers.
  • Assess competitive landscape and provide influencer marketing education, recommendations, opportunities, and suggestions to clients and internal teams

You Must Have

  • At least 2-3 years of direct experience with influencer marketing within an agency or in-house environment
  • Associates or Bachelors degree in marketing/communications/PR or relevant experience
  • The knack to think on your feet and stay organized (MUST be detail oriented with outstanding project management skills)
  • Strong direct client experience (if experience is in-house, must be able to illustrate communication and presentation skills to various level team members and types of audiences)
  • Experience with influencer marketing project management platforms ideal. Working knowledge of Google Analytics. 
  • A strategic thinker who is always looking for innovative ways to engage new and up-and-coming influencers
  • Self-starter with the confidence and demonstrated ability to effectively develop engaging activation ideas to achieve client goals
  • Equally excited about interpreting data as you are about brainstorming creative initiatives
  • Experience with a variety of social, content and streaming platforms including  YouTube, Pinterest, Instagram, Facebook, Snapchat, Twitter, Twitch, TikTok.
  • Excellent verbal and written communication skills; including strong presentation skills
  • Ability to work on multiple campaigns with tight deadlines
  • Proficient knowledge with affiliate marketing a plus

Wpromote is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”

Headquartered In Los Angeles…

We’re surrounded by Silicon Beach, local Facebook and Google campuses, and an exciting range of established and newcomer brands. It’s the perfect home for a digital marketing agency that always asks “what’s next?”. Our LA office is all about that work-life balance. It is home to more than a dozen breeds of dogs, cold brew coffee and kombucha on tap, as well as some of our most cherished events (puppy-bowl, anyone?). Join our team and see why the Los Angeles Business Journal has named us a best place to work in LA!

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