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Outbound Marketing Writer

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What We’re Looking For

Outbound Marketing Writer

Remote, United States • Full Time

The Role

We are looking for an experienced Content Writer who brings both copywriting prowess and organizational aptitude to the table. As part of the agency’s in-house content team, you will be responsible for crafting content used for outbound marketing initiatives that position Wpromote as the leading digital agency, drive prospect interest and engagement, and generate leads to sustain Wpromote’s growth. If you’re a strong writer willing to think creatively, take an analytical approach to campaigns, and bring a truly nerdy love for all things marketing plus a sense of humor to your copy, we can’t wait to meet you.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Half-day Fridays year round

-Unlimited PTO

-Challenger Recharge week (Summer)

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-LinkedIn Learning Membership and more!

The anticipated annual salary for this role will range from $60,000 – $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship



You Will Be

  • Evangelizing a better kind of marketing that connects media strategy and business outcomes directly to prospects through written copy
  • Developing audience-specific content that makes a lasting impression on prospects and a tangible impact on the agency as a whole
  • Putting your superlative writing skills to work ideating, creating, and editing copy for outbound marketing channels including email, blogs, paid ads, short-form pieces, events, and more
  • Working closely with the sales team to craft and optimize outbound positioning and messaging
  • Collaborating with internal client service teams to develop inspiring case studies to attract new prospects
  • Juggling multiple deadlines and clearly communicating project status with all stakeholders
  • Measuring impact and helping to adjust our strategy and iterate based on those results
  • Working with the marketing team to build a content-driven outbound marketing machine
  • Researching and writing about marketing strategies, data, and tactics across verticals, channels, and roles
  • Developing and managing relationships across the agency with content contributors, channel experts, thought leaders, and key stakeholders on the marketing team and beyond
  • Continually A/B testing, analyzing, and refining copy to ensure optimal conversion results are achieved. 

You Must Have

  • Minimum 2 years of writing experience, preferably in outbound marketing or sales
  • 2 or 4-year degree in English, journalism, digital marketing, or a related field
  • A writing portfolio with print and/or digital samples (please include a link or attachment with your application)
  • The ability to think creatively about audiences and succinctly develop positioning to engage those audiences optimized for different channels
  • An analytical approach to understanding what drives prospect interest and engagement and how to track and maximize it
  • Rock solid grammar
  • Experience with process/project management
  • Expert understanding of digital marketing including paid media, SEO, and email marketing 
  • A desire to continuously learn and expand digital marketing expertise in a fast-paced, constantly evolving industry
  • The ability to gracefully share opinions on grammar and writing style, as well as receive and incorporate feedback
  • Experience with WordPress, Gsuite, Google Analytics, Asana, and SEMRush preferred
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
    Sales Executive
  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “I believe that Wpromote's commitment to being a Challenger will continue to propel the company forward as a leading agency. In my role, I am able to push clients into testing more and continuing to innovate, to truly embrace the Challenger mindset.”
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    Mylan Jefferson
    Manager, Social
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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    Jenny Leddy
    Brand Director, Marketing

We Make Mondays Suck Less

Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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