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Director, Data Analysis

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What We’re Looking For


Director, Data Analysis

Remote, United States • Full Time

The Role

We are looking for a seasoned Data Analysis leader to oversee and guide our group of Data Analysts working on enterprise client engagements. The Data Analysis team is responsible for delivering insights and actionable recommendations to Wpromote clients based on their business and marketing measurement needs. Typical analyses involve working with our Data & Media Strategy teams to optimize media investment across platforms, build bespoke marketing audiences, or analyze general marketing behavior trends that guide decisions.

In this role, you will oversee a team delivering data-driven insights and solutions to optimize client marketing campaigns. You’ll collaborate with Data Strategy to develop new analytics and data products, leveraging your expertise in statistics and machine learning. The candidate will also have strong leadership skills, the ability to organize and document solutions, and a strong work ethic that can lead a team of Data Analysts to deliver best-in-class analyses and insights to solve clients’ complex business problems.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance  and additional voluntary insurance

-Annual Class Pass Credits and more!

 

The anticipated annual salary for this role will range from $120,000 – $150,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position is not eligible for immigration sponsorship

**This position may be performed remotely in most states within the US, with some exclusions

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

  • Leading a team of 8-9 data analysts to synthesize large amounts of data using advanced data analytic and statistical tools. 
  • Leveraging statistical and machine learning tools to build innovative analyses and data products to solve complex measurement problems for clients.
  • Scaling solutions by ensuring new solutions are reproducible, properly scoped, and the Data Analysts are properly trained to execute.
  • Defining standards & practices for educating stakeholders (both internal & external) and ensuring awareness of solutions we have developed to meet clients’ measurement needs.  
  • Partnering with the Data Strategy team, building out value propositions, positioning, capabilities, and case studies of Digital Intelligence offerings.
  • Overseeing analytic support for execution and delivery of analytics engagements across clients.
  • Defining new processes & resources required to optimize team performance and provide predictable, scalable delivery of solutions to our clients. 

You Must Have

  • 5+ years experience in leading analysis of digital marketing activities.
  • Proficiency in R/Python and SQL.
  • Understanding of common Machine Learning algorithms & packages (Regression, XGBoost, RNN. Clustering, etc.).
  • Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge. 
  • Comprehensive knowledge of the digital measurement ecosystem including, but not limited to, Media Performance Measurement (MMM, MTA, Incrementality).
  • Strong analytic & problem-solving skills.
  • Solid and proven ability to lead a team.
  • The ability to work in a team structure that fosters collaboration.
  • An energetic attitude and a passion for Digital Marketing analytics.
  • Verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences.
  • Project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously.

Nice To Have

  • Previous experience in a client-facing role at a performance marketing agency.
  • Experience working with different Ad platforms and Digital Analytics tools.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

  • “The employees at Wpromote are truly a team. In my day-to-day, I regularly have to lean on people to step outside of their defined roles to assist me in different aspects of my job. I have never heard someone say that this isn't what they do or they don't have time. Everyone-- from the executive team to our summer interns-- steps up and pitches in!”
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    Kristin Costigan
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  • “Every day it seems like there is a new challenge that requires a unique solution, and this helps keep the job exciting and forces us to stay on the cutting edge of innovation in everything we do. The industry is ever-changing, particularly within the paid search channel, and I love getting to put my detective hat on each and every day to solve these complex problems.”
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    Maarten Lefor
    Associate Director, Paid Search
  • “Every day I’m blown away by the talent here. Our account managers, specialists, designers, and developers are constantly pushing the limits of what’s possible for our clients.”
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Making it our mission to Make Mondays Suck Less, we strive to produce results that you’ll be excited to see and we’ll be excited to deliver. When you love what you do and who you work with, your Mondays will always be better. From office perks to meaningful employee benefits, we’ve created an environment where team members are excited to come to work and clients are blown away by their performance.

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