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Associate Director, Earned Media Strategy

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What We’re Looking For

Associate Director, Earned Media Strategy

Remote, United States • Full Time

The Role

We are searching for an Associate Director of Earned Media Strategy to work on a key enterprise streaming client. This role requires experience in Organic Search, Content Strategy, Affiliate Marketing, and App Store Optimization. If you have a passion for developing data-driven objectives and tactical experience with creating innovative cross-channel content strategies, this could be a great match for expanding your critical thinking and problem-solving experience in a holistic marketing strategy role. This role will focus on performance marketing KPIs, client retention, and the ideation and deployment of creative Earned Media solutions.

*This position may be performed remotely anywhere within the United States except CO, HI, AK, NV, WA

**This position is not eligible for immigration sponsorship


You Will Be:

  • Analyze content and user data to inform how Content Strategy efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
  • Focus on owning brand and non-brand visibility in search engine and app store result pages through a holistic approach to search
  • Uncover creative solutions for App Store Optimization, including creating testing frameworks and leveraging new Apple and Android App marketing capabilities
  • Partner with Content Development and Growth Marketing teams to identify business problems and develop solutions that lead to improved campaigns, acquisition, engagement and retention efforts
  • Drive the development of cross-channel strategies across SEO, App Stores (Apple & Android), Affiliate & Partnership Networks, and Content Strategy
  • Collaborate with Paid Media Channel owners for strategic alignment and tactical co-activations
  • Partner with Channel teams to ensure all digital channels are prioritizing goal-oriented tactics, proactively measuring return on investment/effort and pivoting when needed
  • Lead campaign kick offs and create/review/approve campaign briefs prior to kick-off
  • Collaborate with Product & Engineering to develop critical applications and automations to serve both internal and external processes
  • Report to Director of Earned Media Strategy and other upper executives on key client service pillars: same-store growth, retention, new business and partnerships

You Must Have:

  • Minimum of 4 years of experience in Digital Marketing with emphasis on conducting data analysis and providing strategic recommendations to support content-centric marketing initiatives 
  • Minimum of 2 years of experience in SEO or Organic Search Strategy 
  • Minimum of 1 year of experience in App Store Strategy and/or Optimization 
  • Strong knowledge of streaming service apps and experience with SVOD and AVOD ecosystems
  • Strong knowledge of Sponsored Content and Partner Content strategies 
  • Experience managing a fully-integrated digital campaign utilizing cross-channel insights
  • Bachelor’s degree (BA/BS) or equivalent practical experience
  • Strong boardroom presence and ability to communicate with C-suite executives on the client-side to thoughtfully explain strategy, purpose and results
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
  • Strong analytical mindset with experience in advanced measurement and reporting tools such as Google Analytics, Adobe Analytics, Big Query, etc.
  • Ability to tell a story with data both verbally and visually
  • Strong time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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