Join Jon Caramanica and Joe Coscarelli of New York Times Popcast in conversation with Andrea Bendzick, CEO of Wpromote x Giant Spoon, as they explore culture, taste, and what resonates today.

Culture used to be a monolith: the same shows, the same songs, the same moments everyone paid attention to.

No longer.

Today, people are motivated less by what’s popular and more by what feels personal. Trends still exist, but consumers’ personal taste dictates what they actually care about. Brands can’t just try to appeal to everyone; they need to connect with every one.

So how do you strike the tricky balance between the individual and the collective to harness the power of culture?

We’ll examine the myth of the monoculture, the importance of personal taste in our fragmented era, and how brands can authentically connect and drive culture, not just react to it.