YouTube recently launched their own version of Google Analytics known as YouTube Insight.
As mentioned in their blog, this tool is available for free to all YouTube users, partners and advertisers.
What exactly does this mean?
Users now have a stronger tool to analyze the metrics of both the page views and popularity of their videos. YouTube Insight also goes into detail by sorting data by countries and given time periods (ranging from 5 days to 1 year max).
Insight is particularly powerful to the music industry, where they can now track artist and music video popularity by region, view popularity peaks, and further coordinate their marketing efforts with regions where their artists are doing well.
It would be interesting to see if there are plans in the near future to implement any deeper analytics or features already available in Google Analytics and Webmasters Central, especially since Google owns YouTube.
Top features we would like to see:
- Traffic Sources – Where are the clicks coming from? Are they tied to a blog post? What if the blog post is a negative one?
- Keywords & Searches – Is the traffic coming from searches for certain keywords? How is the video ranking for those words?
It will be interesting to see if this drastically changes our perception of what a “successful” YouTube video actually is. Unless Insight can prove otherwise, I’ll just continue to assume that the skateboarding dog is a worldwide hit.