I write this as I look across the usually sun-drenched (but presently surprisingly chilly) panorama of Mission Bay, San Diego, as the 2010 Online Marketing Summit draws quietly to a close. It officially kicks off what will be a terrifically busy 2010 as our marketing efforts continue to expand. We will be criss-crossing the country, and sponsoring, exhibiting and speaking at Search Engine Strategies, SMX, Ad:tech, the DMA conference, Internet Retailer, Inc Magazine’s GrowCo and Inc 500 events, and more. So if you are a client, future client, partner, or vendor, chances are we will be visiting a city near you, and we would love nothing more than to meet in person!
Online Marketing Summit, or OMS as it is commonly referred, is a new addition to our conference calendar and a fun one to add, with their largest event each year taking place just “down the road” in San Diego. We thought it was a solid event, both in that it is very education-based (with sponsors but not your typical expo hall environment), and seems to pull a different mix of companies than the traditional online marketing shows, which is exciting and refreshing!
On Tuesday, I spoke on a terrific panel (I must say one of the best that I saw at the conference) entitled “SEO 2.0 Leadership Forum”, which was an advanced SEO panel expertly moderated by Rand Fishkin of SEOmoz fame. In addition to myself, there was an all-star cast that included Marshall Simmonds is the Chief Search Strategist at NYTimes.com, Jorie Waterman who is the SVP of Search at MRM Worldwide and works with Fortune 100 clients, Laura Lippay from Yahoo!, and Lauren Vaccarello who heads up SEM at SalesForce.com. Needless to say, a diverse group bringing a hard-to-match breadth of expertise to the table. I think the audience got exactly what they were looking for (though we probably could have done a whole day of it) and it was all around a lot of fun to be a part of!
After the panel, the rest of the Wpromote crew and myself enjoyed doing one-on-one PPC, SEO and Website consultations with a number of attendees, attending other sessions and spending time at our sponsors table, where we had the privilege of handing out the drink tickets for the nightly (yes nightly!) happy hours.
So what’s next? Well, you don’t have to wait long! In just 96 hours from departing OMS, we are back in action at SMX Santa Clara (booth 214) with a crew of 7 from Wpromote. Much more to come, including a dedicated theater session and maybe more exciting, the unveiling of the new Wpromote booth! Stay tuned…