As 2011 draws to a close, we thought it would be fun to take a little trip down memory lane. In this case, we are going to have a little fun looking at the evolution of Wpromote as seen through our Wpromote website over (believe it or not) the past decade, using an addicting (and mind boggling) tool called the Wayback Machine. The site literally takes snapshots of websites and stores them indefinitely. If you are looking to waste a little time checking out how your favorite websites looked way back when, look no further.
Our fun begins a decade ago in 2001, when I built the very first Wpromote website, which was born as a service that automated submitting websites to the morphing list of search engines (189 of them in the very beginning, as you can see).
Of note, the original Wpromote logo which I created myself (and was admittedly a blatant rip-off of the W Hotels logo) with the “bold” marketing text (“relentless” might be a stretch for a search engine submission service) was pretty corporate sounding to hide the truth that it was all a 20 year old in a dorm room. Just in case you were curious, yes, Wpromote was a subsidiary company of Webbingedge, which did web design for local realtors.
In 2002, I dropped the aggressive but vague “tour” entrance and just dropped users directly onto our “Customer Guarantee”. Pretty simple and effective, and check out those archaic lists of websites you get listed in: HotBot? LookSmart? Oh how things have changed.
2004 Really marked the birth of today’s Wpromote. After graduating college and returning to Southern California, I knew that Wpromote had to adapt or die, since the concept of a monthly search engine submission services was becoming archaic: there was massive consolidation in the search space, Google was gobbling market share, and simple submission was not nearly enough for SEO. But with the rapid ascent of Google’s AdWords and Overture (bought by Yahoo!), I saw a market for help in managing these pay-per-click campaigns, and launched Wpromote Solutions as one of the first PPC Management services (and kept the original service dubbed “Wpromote Classic”). Also in 2004, our first professionally made logo (which is still around today), and a snazzy vanity toll-free number. Onward!
The evolution continues with our first website that – finally – wasn’t built by hand by yours truly (and I am far from a good designer). Here we see a revamped doorway page, as we still had these two very distinct services and had no choice but to force users to select which one was the right fit for them and then entered two self-contained sites. Also of note, the first use of our tagline Superior Search Engine Marketing.
A look inside the two sections of our 2005 website, green for Search Engine Submission and blue for PPC Management. Its funny to look at the list of search engines we touted advertising management for, and think about the Google-centric world we live in today.
January 1st 2008 marked a number of big changes at Wpromote. We now have a truly integrated website across all services, we launched our SEO services as we expanded our expertise outside of just paid search, and we completely rebranded our “search engine submission” services as QuickList. Fun fact: the home page shows a quote from one of our very first PPC Management clients ever, AmeritekID, with us since 2004 and still with us today.
Our current website launched in February 2011 after almost a year in the making. Here we see the collection of our small business offerings under “Small Business Solutions” and our higher-end suite of services now branded “Agency Services,” which include Social Media, Conversion Optimization and Media Buying.
Now just weeks from 2012, we have added two new Small Business services, SocialBoost and GoSEO, to complete our suite of products, as well as launched our Government Services division on display in the top navigation. Each month we grow the site, and case studies, white papers, and blog posts abound.
As 2011 draws to a close, we look forward eagerly to what 2012 will bring, and can hardly fathom what this walk down memory lane would look like a decade from today.
Happy Holidays and a Wonderful New Year!