While it’s been 20 years since the term “blog” was first coined, these regularly updated web pages are still considered by many companies as the most significant component of a marketing strategy. With over 409 million people viewing more than 22.2 billion pages each month on WordPress alone, it’s no wonder at least 60% of marketers say blog content creation is their top inbound marketing priority, according to HubSpot.
Whether you’re new to the blogging game or have been around since day one, you’re probably wondering what you should be doing to take your blog to the next level. That’s a subject for a different blog post! Here are a few things, though, that you need to stop doing immediately.
- Posting without visuals: Articles with images receive 94% more views than articles without photos or videos. Readers are more likely to click on your blog and remember it when it’s paired with relevant pictures.
- Talking about yourself so much: Readers will click on your blog if they believe it’s going to provide them with useful information. If every post is all about how great you think you are, that’s not doing much for your audience. Find relevant ways to join in on the conversations your readers care about. Not only will this increase your chances in returning visitors, but it will help attract more inbound links, which in return can build up your blog’s authority and visibility.
- Failing to develop a strategy: You need a game plan. Without one, your blog will most likely fade into the abyss of all the other blogs that were started with all the right intentions yet never reached their full potential. One of the first steps in achieving this is creating a content calendar. This encourages you to research topics and schedule out a timeline for blog posts months in advance, which allows you to build your authority by consistently expanding on the specific subjects your blog is focused on.
- Thinking clever headlines equate to more clicks: Yes, it’s fun to be witty. But what’s even more fun? Getting readers! Choosing attention-grabbing headlines over accuracy can deceive and confuse your readers and run the risk of setting expectations too high for your blog post to live up to. According to HubSpot, the most important rule of headlines is to respect the reader experience by setting clear expectations. One way the popular marketing software company recommends doing this is by including clarifying words such as “interview,” “podcast,” or “infographic” in titles to ensure readers are aware of what they’re getting into.
Canva is a prime example of a company loyal to accuracy-driven headlines to better serve its readers. Canva’s blog has been branded under the name “Design School” and includes articles with titles such as “20 Motivational Posters to Get You Through a Slump” and “Making Facebook Ads Work for Your Self-Published Novel.”
Clear. Helpful. Relevant. These are the kinds of headlines people will click on.
- Forgetting to share on social media: Once you have a post live on your site, don’t sit around waiting for people to come to you. Take advantage of your various social channels — Facebook, Twitter, LinkedIn — to share what you’ve written and encourage engagement among followers. Even if only one of your fans shares your post, it’s reaching countless more people than it would alone on your site.
- Writing “good” instead of writing “well”: Whatever you do, make sure you avoid grammar and spelling mistakes. In addition to slowing down or confusing your readers, the smallest of errors can cause you to lose credibility to a reader. It can also hinder your blog’s ability to reach other audiences, because who wants to share a post filled with errors?
Interested in taking your blog to the next level? Need help producing quality content to keep a regular stream of engaging, informative pieces coming for your audience? Wpromote can help. We have written content for both major corporations and small, growing businesses. Give us a call and let us help create an editorial calendar — and then populate your blog.
This blog was written with assistance from Brittany Stubbs.