5 videos to get you through your Friday.
Social Media Revolution
The Guild – Do You Wanna Date My Avatar
Foolish Pakistani Student, Mullah katl ud din, Breaks Electrical Door Displaying Extreme Stupidity
Your Cat Wants a Massage
Little Kid Parallel Parking
I agree that Social Marketing isn’t going anywhere anytime soon however, some of the claims in that video are just purely false. For example, “80% of companies are using LinkedIn as their primary tool to find employees” is a complete fabrication. In fact, I’d say that almost every word in that sentence save “of,” “are” and “to” is a lie.
First of all, which companies? Are we talking worldwide? Because they don’t really use LinkedIn in China or India, so I’m betting they aren’t. So, just in the US? Well, with only 72.5% of American using the Internet at all, I’m betting that 80% number is still way too high.
Second of all, “primary tool?” What does that even mean? If I use monster.com, craigslist.com and LinkedIn to post a job listing, which one was primary? What if I put an ad in the paper? A sign in the window? Define “primary,” weird YouTube video!
Third of all, there are a lot of people on LinkedIn and a lot of them are neither looking for new employees or for employment. I want to know how they decided what activity counts as “find employees.” If I browse around and make connections that could potentially lead to employment arrangements, am I boosting those stats? If so, that’s disingenuous; if not, then how did the statistic arise in the first place?
This is just one of the blurbs that I have a problem with.
I’m all for social marketing and, as an advertiser, I have a much better attitude about the ads that infiltrate our lives than most. What I can stand is an image of a McDonald’s burger that probably doesn’t look much like the one that I’d get from the drive-thru. What I can’t stand are outright lies used to promote one’s own agenda. Great work on the video to whomever made it, however, poor work to whomever came up with this statistic.
I know that Socialnomics.com has a book to sell but I know that I, for one, do not care to read it as I assume that it will be filled with inflated numbers, misinformation, self-promoting drivel and outright lies.
I been starting to look on this method but I feel some setbacks, but I will give it a try to evaluate things and have more progress in me.
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