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ComScore recently released the US Search Market Share numbers for September and there are very few surprises. Google is still king–even more so than before–with 64.9% of domestic search traffic. Bing and its $100M marketing push gained a sliver of ground and now can claim 9.4% of the market. Yahoo! and its “We’re not really a search engine” marketing push, as well as its heretofore unsuccessful “It’s Y!ou” marketing push have slipped half a percentage point to 18.8% of US searches. Ask and AOL pull up the rear with 3.9% and 3.0%, respectively.

Here is a visualization of the shares:


Maybe it’s just the hunger talking (we’re doing an office weight-loss contest) but I couldn’t help but notice a resemblance between that chart and this chart:


That can’t bode well for Yahoo, Microsoft and company, can it?


6 thoughts on “US Search Market Share Graphics
  1. Stuart says:

    Haha, just like pacman, nice. I’m actually suprised the Yahoo market share is still that big. I mean seriously, who searches on Yahoo now a days?

  2. rrice says:

    wow, Bing has quite a ways before it catches up to google. very interesting… p.s. love the graphic!!! 🙂

  3. Matt M says:

    How long has Bing been around? I’m surprised that they’ve managed almost 10% market share. Unless new versions of IE automatically send people there, in which case Microsoft really needs to work on their numbers.

  4. Levi says:

    Matt – yeah don’t give them too much credit… those Bing #s are likely mostly people who were using the old Windows Live search that has evolved into Bing.

    I’m curious if Bing’s marketing campaign has yielded them better results in the shopping channel, which is what it seems like they are really going after, esp. with the Bing Cashback (which is admittedly super cool).

  5. ade says:

    Interesting stats & comparism to pac man.

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