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What’s new in the world of search marketing and the Internet in general?  Well, it’s Tuesday, which means, of course, that it’s news day!  Here are some of the more interesting stories from this previous week in online news:

  • Yahoo’s CEO, Jerry Yang, and the rest of the board are trying some reverse psychology on Carl Icahn.  Will inviting him to the board get him to let up on his crusade to oust the current regime?  The Yahoo/MSN saga takes another unexpected turn.
  • Rob Malda of geek favorite, Slashdot, goes on a tirade that I think just about everyone in SEO can agree with; i.e. Alexa is worthless, if not overrated.  Due to the vast disparity of tech knowledge between Internet users and the flawed methodology invoked by Alexa, its clout seems nearly incomprehensible.
  • SearchEngineLand.com provides us with a pie chart of what we already suspected: Google is still dominating.  The Google, Yahoo, MSN breakdown is still around 60/20/10 and Google has broken 7 billion searches in a month.  Wow!

So, really, what’s new?  Not a whole lot.  Google is still king of the hill.  Yahoo and MSN haven’t really resolved anything.  Alexa?  Well, it’s probably going to continue to cause people with only enough knowledge of SEO to be dangerous to give it more credence than it deserves.  I’m not sure why people love Alexa’s simple-yet-useless ranking system, but, then again, I’m not sure what’s going on with this whole Miley Cyrus/Hannah Montana thing.  Does she get two paychecks or what?  She’s just one girl, right?

Thanks for stopping by.  Read up on and keep up with the online world; keep reading Tues News!  Catch ya later!


2 thoughts on “Tues News: 7/22
  1. Jessica Como says:

    I love this article on Alexa. I think I’ll just go ahead and forward it to people rather than wasting my breath on the subject anymore.

  2. Here’s the thing about Myley Cyrus/Hannah Montana: I saw her on the news last night, and she doesn’t like a tween. She looks like a very, uh, mature adult. The clingy, black mistress-of-the-night type dress, the oh-so-smoky eye liner, the unnaturally dark hair. Its creepy. She’s supposed to be a role model for the kids. Whats with the sexpot image? Is Disney in on this? It’s weird.

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