Whenever I talk about my job as a search engine marketeer, I often am met with blank looks. It’s not because I’m a rocket scientist and the language I’m using is too difficult for mere mortals to comprehend. It’s also not because I’m a giant bore (I hope!). My guess is that a lot of people just don’t know very much about SEM and, therefore, find it boring.
But it’s not all so banal! Sometimes, marketing, even in the search engines, is hilarious! This week, in the Tues News, I will show you exactly what I mean with three funny links to brighten up your wintry afternoon. Let’s get going!
- This first link is one of my favorites in quite a while. Danny Sullivan, the Big Cheese at SearchEngineLand, is one of the smartest guys in our industry, especially for SEO. I’ve even written about him before in the Tues News. Anyway, he had some sage SEO advice for Bill Gates this week that I found to be really funny. Bill’s blog isn’t getting any love in Google but, perhaps more embarrassing, it’s getting even less love from Bing, a Microsoft property! It just goes to show you that all the money in the world won’t buy you a blog that search engines care about. [SearchEngineLLand]
- Who doesn’t love web comics? I know I do! In fact, I read about six ongoing web comics on a daily basis (during my free time, not during work, of course). One of the bawdier comics, Fredo & Pid’jin, took a hilarious jab at the iPad/iSlate/iTablet that is set to maybe launch tomorrow (possibly). How does this relate to search marketing you may be asking? Well, if Steve Jobs’ new miracle device is all that he claims it will be, it’s really going to change the way that we interact with the Internet similar to how the iPhone did. Stay tuned! [Fredo & Pid’jin]
- How about social and viral marketing? 60% of the time, those videos are funny every time. Well, Nikon wanted to capitalize on this and said, “…to celebrate HD video within the Nikon D5000 we’d like you to show us ‘A Day through your Lens.'” Many entered, few won. The big winner was a video by the title of Chicken vs. Penguin and you can watch it in full below. [NikonFestival]
In 140 seconds or less, the video reminds us that advertising need not be mindless repetition or meaningless slogans; it can just be a touching and funny work of art sponsored by a company. The video gets its exposure; the company gets its traffic; everybody wins. If only all marketing efforts could be so entertaining!
Thanks for stopping by. Read up on and keep up with the online world; keep reading Tues News! Catch ya later!