If you are religious, I hope you don’t take offense to the title of this blog. Obviously, Google isn’t God but man-oh-man are they giving the Big Guy a run for His money. I recently wrote an email to a client who’s AdWords account had suffered terribly low quality scores from only three days of total activity in his account, “The lesson, as always, is that Google is God and even turning on your account for three days can royally screw things up for no reason two months later. It’s their world and we just live in it.” That’s a real quote!
Maybe there are two lessons:
- Google is extremely powerful and only getting stronger.
- I should be careful about how colloquial I get with my clients, especially when writing an email after 6:30pm on a Friday.
Luckily, regarding the second item, the client seemed to chuckle and agree with me regarding the first item. And it’s true; just when you think Google can’t get any bigger, more relevant or more powerful, they find a way to surprise you. This week’s edition of the Tues News deals with three pretty amazing developments in the Googleverse. Let’s get going:
- The big news this week was that Google purchased AdMob, the big dog in mobile ads, for $750 million. You’re most likely to have seen AdMob ads if you have an iPhone and own any free apps. This is a major purchase for Google and gives them a big advantage in what many believe will be the next major frontier for advertising: mobile ads. You can read the facts about the purchase for clarification but the implications are clear: Google may have just secured it’s place as the top mobile ad provider for years to come. Microsoft, are you paying attention? [BusinessWeek]
- Google has been in a spat with news outlets for some time now. NewsCorp, in particular, has been vocal about indexed news stories as a source of stolen stories, improper attribution of source material and for exacerbating user fickleness. Well, Google’s response to all this appears to be, “Oh yeah? Sue me!” If you don’t want to show up in Google, it’s as easy as plugging in robots.txt, so it seems hypocritical and legally tenuous to suggest that Google isn’t delivering a whole lot more good than bad to these news outlets. After all, if Google were a negative influence, why haven’t they removed themselves from the search results yet? [SearchEngineLand]
- So, Google is pretty big and you might even use words like ubiquitous or omnipresent to describe them. Well, that’s not always a bad thing. It seems that Google can be magnanimous with its power as they are sponsoring free wifi at forty-five airports across the nation during the holiday season. Everybody loves free wifi at airports but it’s not necessarily evident if the free wifi benefits the actual airports enough to warrant providing it. Hopefully, this promotion by Google will give them a push in the right direction. [FreeHolidayWifi.com via RexBlog]
Anyone who says that Google isn’t going anywhere anytime soon is nuts. Google is going somewhere: up! A lot of people are worried about Google taking over, however, like it or not, it seems like it’s inevitable. I’ve said it before and I’ll say it again, “I, for one, welcome our new Google overlords…”
Anyway, thanks for stopping by. Read up on and keep up with the online world; keep reading Tues News! Catch ya later!