This economy is just brutal, isn’t it? It seems like whenever there is a hint of good news, bad news isn’t far behind. You might hear a rumor that things are improving but usually that news is followed by “don’t get your hopes up!” talk. Times are tough but things aren’t all bad! In fact, there are plenty of good things going on in the world of search marketing and new areas of opportunity are presenting themselves every week.
Today’s edition of the Tues News celebrates some of the developments in search marketing that give us cause for optimism. So, without further ado, let’s get going:
- If everyone is doing it, it must be a good idea, right? Okay, well, although that’s terrible logic for most things, there is often something to the idea of following trends. If search ad spend was up 10% in Q3 of 2009, that has to mean that there was a reason to spend that money, right? It’s gotta be a good sign. They even say it in the article: “That’s good news as we head into the holiday season.” You bet it is! [Search Engine Watch]
- You know what gives me cause for optimism? Some good advice! I came across an article today with some great advice about how to best optimize your call to action buttons. Those buttons are so small, yet can be so important to the overall success of your search marketing campaign. It might surprise you! In fact, let it surprise you by reading this article, implementing a few suggestions and testing it against what you’re running now. [Smashing Magazine]
- Just when I was beginning to lose faith in Twitter–I’ve been lax about posting and pessimistic that it was more than a fad, recently–I find out that Twitter is in talks with Google and Microsoft. What talks, you ask? Well, it’s tough to be sure but the likely topic of conversation is about a potential search deal. With Twitter offering a unique look at the pulse of society in their users’ tweets, there is endless potential for search collaboration. We’ll see how this develops but it can only be good news! [PaidContent.org]
So, although there are plenty of reasons to be down about the economy and all the other ills associated with it, remember that it’s not all bad! Heck, the next upswing might be right around the corner and it’s important to be well-positioned when that happens. Thanks for stopping by. Read up on and keep up with the online world; keep reading Tues News! Catch ya later!