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Well, it all has to begin somewhere I suppose…

I admit, The Search Insider is late to the blogging game. It’s the third month in 2007! Maybe I have been scared to begin blogging because I have an addictive personality and have been afraid of losing myself in it. Maybe I have just been too busy in this crazy game of search marketing. Maybe I was just lazy. Maybe a little bit of everything.

However, there is a beginning for everything, and this is the uneventful beginning to The Search Insider.

A little about me. My name is Mike Mothner, and way back before Google was a household name (in fact, back when they had no idea how to make any money off of their little upstart search engine), before PPC, before blogging and YouTube and MySpace, I began Wpromote providing a service to help new websites get listed in the search engines from a little dorm room desk at Dartmouth. Seven years later, Wpromote is now a leading search engine marketing firm serving thousands of clients worldwide, and one of the foremost authorities on paid search.

The purpose of this blog is to open up a bit, share our industry insights and thoughts, changes in technology, online advertising and all things search. I hope to begin an exciting interaction with our clients, industry peers and anyone who wants to learn more about the crazy world of search.

So let me know what you think! I have more ideas for topics than I know what to do with, so help guide me. Leave a comment, suggest a topic that you want to hear about, and I promise I will cover it.

Signing off for the first time,


The Search Insider

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2 thoughts on “The Search Insider’s First Post
  1. Kendall says:

    Excellent – Glad to see you blogging for wPromote. Welcome to the blogosphere! I went straight to your feed. Keep rocking it

  2. Pat Mothner says:

    Michael Blog-Meister of the Blogosphere,
    Your blog is tongue-in cheek chic, with lots of good hard facts packed in with amusingly ironic statements. Your links are smart. And you approach from a personal point of view which will encourage readers to respond. It will be so interesting to see how this directly or indirectly effects your business.
    Love ya (a blog closing reserved for only special people, like Moms),

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