With all the hype around Web 2.0 and countless small businesses and start-up web sites popping up daily, it’s common place for businesses to desire the most intricate and sophisticated features built for their web sites. We see it happening everyday, where VC firms are pouring in millions of dollars on funding in hopes that their project will take off and become the next social media hit such as Facebook or Myspace. While the plethora of possibilities and features that these web sites carry is endless, it’s important to remember that not all web sites are created equal, not all web sites are created for the same purpose, and that for some: the simpler they are, the better.
What’s The Goal Of Your Web Site?
A lot of businesses nowadays are forgetting that often times simpler is better. Dumb it down, make it so people have to think less, and it may just be good for sales. At the end of the day, the success of an e-commerce web site (for example: a company that sells chocolate online) comes down to of the total number of visitors who came through the site, how many are converting into customers and how much each conversion is costing them. And because most web users just scan web pages instead of reading them, when presented with a disorganized layout, too many options or no specific call to action, these potential customers often become lost and disinterested.
Minimalistic design can go a long way to better clarify the purpose of a business’ web site. Sometimes it’s just not all about adding new content or features to a web site to increase conversions, but taking away from it. Whether a conversion is measured by a lead, sign-up, or sale, a web site can often stand out from the crowd when it’s just simpler and easier to use.
What are you thoughts?