Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. There’s a lot of fun, new things happening in the social realm, so let’s get right to it!
Notifications Tab To Be A Robust Mini-News Hub
That feeling you get when you refresh your notifications only to realize that nothing new has happened in the last 30 seconds. We’ve all been there. But, with Facebook’s new notifications tab, we won’t feel as bad about not getting that extra like on our new profile pic. The new tab will be more than just ‘who’s invited you to where’ and ‘who else commented on Becky’s photo.’ Facebook plans to turn your notifications page into a personalized smorgasbord of information. Still in the testing stages, it is planned to be broken down into 8 different categories: Birthdays, Life Events, Events, Nearby Places, Trending Topics, News Shared Locally, Today in the Past, and Nearby Friends. With these new updates readily available, we’ll be able to successfully take our creeping to the next level.
Facebook Messenger Gets In Your Face. Literally.
Don’t just post a selfie, stream yourself live to a friend! Facebook has recently taken Facebook Messenger to the next level. Available on both iOS and Android, you Apple users will finally be able to video chat with your Android friends! Facebook is also hopeful that this change will attract a younger demographic that have recently strayed away from using media that ‘mom and dad are on.’ This move was truly a no brainer for Facebook, although the notifications may be nice, sometimes catching up through comments just isn’t enough.
Policy and Product Updates Aimed At Combating Abuse
Taylor Swift may let the ‘haters hate’ but Twitter is taking a different stance. Due to an increase in explicit, offensive, and even implied violent content, Twitter has made two recent policy changes to ensure users can safely engage with the cyber world. Their violent threats policy will now prohibit promoting violence against others. Prior to this change, only direct and specific threats were banned. This second update actually allows Twitter to lock a user’s account for any length of time or until the user removes the prohibited content. If you don’t have anything nice to say, don’t try to sum it up in 140 characters. Tweet nicely.
Instagram Gets Emoji Hashtags And New Filters
Spending countless minutes trying to come up with the perfect hashtag? The struggle is real. Thankfully, for all you emoji enthusiasts, Instagram has heard your cries and recently implemented emoji hashtags. If a post has been tagged with an emoji, users will be able to click through and see it’s a hashtag page. The new update also includes three new filters perfect for the summer. For those of you, like me, now stressing about having three more filters to choose from, relax. Instagram allows you to manage your filters, letting you hide the ones you’ll never use.
OTHER SOCIAL UPDATES
Meerkat And Periscope Banned By The NHL
Live streaming content has quickly become a global phenomenon. Even Facebook’s brand new video chat is expected to quickly evolve into a live broadcasting application. Meerkat and Periscope have opened the doors to live streaming but have recently taken a minor hit by the NHL. Why only minor? Although the NHL has banned users from streaming the game, it’s for selfish reasons; the NHL has their own Periscope account and aim to be the app’s sole supplier of NHL content. Both apps are still expected to see exponential growth in 2015.
Pinterest Launches “Marketing Developers Partners” Program
A social management platform for Pinterest- it’s about time! Pinning is about to get a whole lot easier for marketers since Pinterest has granted 10 partners API (Application Programming Interface) access that will allow for easy pin scheduling and optimization. These companies include Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr, and Tailwind. Manually pinning and tracking Pinterest performance is soon to be a first world problem of the past!