Welcome back to another roundup of all things social. We bring the most important updates to you every single Friday on our blog, so let’s jump right in.
Twitter Ads For Specific Objectives
Advertising on Twitter just became a little more organized. You can now run campaigns on specific objectives and only pay when specific actions are taken. In terms of advertising, you are presented with a list of campaign objectives such as: driving engagements, followers, or leads to app installs, website clicks or conversions.
Once your campaign has been launched, you are only charged when your campaign goals are met. For example, if you set up a follower campaign, you are only charged when a user follows you. Or if your campaign is targeted to app installs, you’re only charged when a user does exactly that.
Reporting has also been adjusted to show campaign objectives that easily monitor metrics that are the most important to campaign goals. These new changes are available in beta globally to API partners and small business advertisers.
Cross-Platform Tracking On Facebook
Facebook has launched a new reporting method for Ads that enables advertisers to see how people move between devices before making a purchase. People may see an ad on their mobile device but later convert on desktop, and now you can see when it happens.
With the new reporting method, you can now see which device the user saw the ad on and where the device conversions occur. Why does this matter? Well, a recent study shows, “of the people who showed interest in a mobile Facebook ad in the US before converting, over 32% converted on a desktop within 28 days.”
To view the new cross-device reports, simply go to your Facebook Ad Reports, click edit columns, and select cross-device on the left-hand menu. If you haven’t already installed the Facebook Conversion Pixel, you will need to install it to track the data.
Why Your Business MUST Be On Facebook
The millennial generation researches local/small businesses differently than your grandparents did. Instead of asking around or searching the yellow-pages, millennials turn to social media. In fact, they actually turn to Facebook. In a new study released by G/O Digital, 62% of millennials surveyed said they researched local business on Facebook before visiting. It was a far cry from the 12% on Pinterest and 11% on Twitter.
Some interesting findings came out of this study, especially that 58% of respondents visit the Facebook page of a local/small business at least once a week and 59% engaged in their Facebook advertisements at least once a week. Restaurants had the highest reported level of engagement among respondents, while car dealerships and real estate agents were among the lowest ranking.
This is another argument that your small business must at least have a page on Facebook, and an even better argument for actively managing and posting on that page.
Viral Video Of The Week – Jimmy Pays Tribute To Robin Williams
In honor of the passing of legendary comic Robin Williams, Jimmy Fallon paid tribute to him on his show. It is a touching and hilarious look back on his comedic style. Not only was it broadcast on television, but now has over 7 million views on YouTube. Check out this beautiful tribute.
Thanks for reading the Smorgasbord of Social Media. We love to hear your feedback, so feel free to leave a comment or send us a tweet @Wpromote!